Corporate Communications and public relations have a new major challenge.And this challenge has a precise date: 25 May, 2018, the day when the General Data Protection Regulation (GDPR) comes into force.The regulation focuses on the clear and unequivocal protection of people and the dispersion and use of their personal data.
Recently I read with great interest a business journal article about the importance of core focus in organizations. It mentioned the airline industry and in particular, discount airlines, which have been around longer than we might think. In the United States, an organization called People’s Express was among the first of its kind to offer “no frills” air travel. More recently, regional carriers like Southwest and JetBlue have taken this idea to new levels of success. However, with all of their success, others have tried this approach unsuccessfully.
When I was a child, I dreamed of travelling all over the world. After reading a book called, "The Seven Wonders of the Ancient World", my imagination soared. At the time, the world comprised 130 countries, some grouped together around the idea of Europe, one that was extremely attractive to a Spaniard. A few decades later, the world is divided into more than 200 territories that have attained the category of states (193 are members of the United Nations) and another 60 are pursuing independence with the goal of achieving statehood.
Brazil is facing the most significant crisis in its history. The country has experienced a great deal of economic turmoil and unprecedented social, political and ethical instability. This has also generated a serious crisis in Corporate Communication because of the impact that these issues have on the country’s identity, image, reputation, its people and institutions. The current situation offers a challenge for communication professionals who will operate in Brazil under the watchful eyes of the global community.
Several organizations have called for a new global code of ethics. Additionally, Richard Edelman called on associations to create a coalition to establish a PR Compact to address new demands on ethical standards for the PR industry.