Association Workshop

The Global Alliance for Public Relations and Communication Management organizes  a GA Association Workshop each year, a free event for member associations where developments and common strategic issues for GA members are explored.

On this occasion GA members have the chance to present their organization’s expertise as well as sharing and discussing best practices in association management from around the world.


GA ASSOCIATION WORKSHOP 2016 (MAY 28, 2016, at the WPRF Toronto)

This year the GA Association Workshop 2016 will take place Saturday 28 May 2016, the day prior to the World Public Relations Forum.

The world's public relations and communication management associations will gather to share and discuss best practices around association sustainability and development. This will include membership recruitment and retention, member and volunteer engagement and financial sustainability. This session will be facilitated by our member IABC and will also include best practices from PROCOM (Finland). 

We will also continue the work on capabilities frameworks that we first started in Lugano in 2014. A lot has been achieved since we started collating the national bodies of knowledge and we will discuss a way toward achieving a global framework. 

The event is from 9.30 am until 5.15 pm, followed by the GA Annual General Meeting and a cocktail reception at the Presidential Suite of The Westin Harbour Castle in Toronto.

Have a look at the detailed program.

 

GA Association Workshop 2015 (June 26-27, 2015 in Milan)

Program

The 2015 Association Workshop took place 26-27 June in Milan, Italy, following the 2015 Annual General Meeting. The program was built around five main sessions:
 

  1. Session one - "Credentials update and discussion", led by Anne Gregory and Jean Valin
  2. Session two - Code of Ethics", led by Catherine Arrow and Daniel Tisch
  3. Session three - "WPRF 2014 legacy output and core resources for associations", led by Anne Gregory and Gregor Halff
  4. Session four - "Best practice on conferences: WPRF and The Norwegian Communication Day (national conference)", led by José Manuel Velasco and Therese Manus
  5. Session five - "Innovation and technological changes in PR", led by Alastair McCapra 

 

Participants

The 2015 edition of the GA Association Workshop saw the participation of 25 associations and institutions from all over the world:

 

  • ABERJE, Brazilian Association of Business Communicators, Brazil
  • APCE, Portugese Association of Corporate Communication, Portugal
  • CIPR, Chartered Institute of Public Relations, UK
  • CPRS, Canadian Public Relations Society, Canada
  • CPRA, Croatian Public Relations Association, Croatia
  • CPRPRA, Professional Council of Public Relations of Argentina, Argentina
  • DIRCOM, the Spanish Association of Communication Directors, Spain
  • DPRG, German Public Relations Association, Germany
  • IABC, International Association of Business Directors, USA
  • IPR, Institute of Public Relations, USA
  • IPRS, Institute of Public Relations of Singapore, Singapore
  • FERPI, Italian Federation of Public Relations, Italy
  • NCA, Norwegian Communication Association, Norway
  • NIPR, Nigerian Institute of Public Relations, Nigeria
  • PRIA, Public Relations Institute of Australia, Australia
  • PROCOM, Finnish Association of Communication Professionals. Finland
  • PRSA, Public Relations Society of America, USA
  • PERHUMAS, Public Relations Association of Indonesia, Indonesia
  • PRINZ, Public Relations Institute of New Zealand, New Zealand
  • PROCOM, Finnish Public Relations Association, Finland
  • PRORP, Mexican Association of Public Relations Professionals, Mexico
  • PRSK, Public Relations Society of Kenya, Kenya
  • SPRV, Suisse Public Relations Association, Switzerland
  • UAGRO, Universidad Autonoma de Guerrero, Mexico
  • USC, University of Southern California

Global Credentials and Accreditation Summit (June 21-22, 2014 in Lugano)

Program 

The Global Credentials and Accreditation Summit took place on Saturday and Sunday, June 21-22, 2014 in Lugano, Switzerland and it was co-chaired by Anne Gregory, GA Chair, and Gregor Halff, GA Chair-Elect. The program was built around the following key phases:
 

  • Credentials and accreditation background briefing 
  • Member association short presentations
  • Review of accreditation conducted by PRSA and IABC
  • The opportunities and process as defined by ISO
  • A look into other programmes (International Federation of Accountants and Federation of European Internal Communicators Association)
  • The ideal credential/accreditation scheme for GA members
  • The role of the GA

 

Participants

The Global Credentials and Accreditation Summit saw the participation of the following associations and institutions from all over the world:

 

  • ABERJE, the Brazilian Association of Business Communicators, Brazil
  • APCE, the Portuguese Association of Corporate Communication, Portugal
  • CIPR, the Chartered Institute of Public Relations, UK
  • CPRS, the Canadian Public Relations Society, Canada
  • CPRPRA, Professional Council of Public Relations of Argentina, Argentina
  • DIRCOM, the Spanish Association of Communication Directors, Spain
  • DPRG, the German Public Relations Association, Germany
  • EPRA, the Estonian Public Relations Association, Estonia
  • FEIEA, the Federation of European Internal Communicators Association
  • FERPI, the Italian Federation of Public Relations, Italy
  • IABC, the International Association of Business Directors, USA
  • IFA, the International Federation of Accountants
  • IPRS, Institute of Public Relations of Singapore, Singapore
  • ISO, the International Organization for Standardization
  • NCA, the Norwegian Communication Association, Norway
  • PRINZ, the Public Relations Institute of New Zealand, New Zealand
  • PROCOM, the Finnish Public Relations Association, Finland
  • PRSA, the Public Relations Society of America, USA
  • PRSK, the Public Relations Society of Kenya, Kenya
  • SACP, the Swedish Association for Communication Professionals, Sweden
  • SPRV, PR Suisse, Switzerland
  • VCU, Virginia Commonwealth University, USA 

GA Association Workshop 2014 (September 20, 2014 in Madrid)

Program

The 2014 Association Workshop took place on September 20th in Madrid, Spain, a day in advance of the 8th World Public Relations Forum. The program was built around three main sessions:
 

  1. Session one - "Credentials update and discussion", led by Anne Gregory, Gregor Haff, Jean Valin and Catherine Arrow
  2. Session two - "Which way now? Developing associations for the future", led by Catherine Arrow and association leaders
  3. Session three - "The Leadership Initiative - report back and discussion", led by Anne Gregory

 

Participants

The 2014 edition of the GA Association Workshop saw the participation of 18 associations and institutions from all over the world:

 

  • ABERJE, the Brazilian Association of Business Communicators, Brazil
  • CIPR, the Chartered Institute of Public Relations, UK
  • CPRS, the Canadian Public Relations Society, Canada
  • CPRPRA, Professional Council of Public Relations of Argentina, Argentina
  • DIRCOM, the Spanish Association of Communication Directors, Spain
  • DPRG, the German Public Relations Association, Germany
  • IABC, the International Association of Business Directors, USA
  • IPRS, Institute of Public Relations of Singapore, Singapore
  • NCA, the Norwegian Communication Association, Norway
  • NIPR, the Nigerian Institute of Public Relations, Nigeria
  • PRIA, the Public Relations Institute of Australia, Australia
  • PRINZ, the Public Relations Institute of New Zealand, New Zealand
  • PRISA, the Public Relations Institute of Southern Africa, South Africa
  • PROCOM, the Finnish Public Relations Association, Finland
  • PRORP, the Mexican Association of Public Relations Professionals, Mexico
  • PRSK, the Public Relations Society of Kenya, Kenya
  • SACP, the Swedish Association for Communication Professionals, Sweden
  • SPRV, PR Suisse, Switzerland
  • VCU, Virginia Commonwealth University, USA 

GA Association Workshop 2013 (June 3, 2013 in Helsinki)

Program

The program of the 2013 GA Association Workshop, which took place on Monday, June 3 2013, was divided into two main sections:

 

  • the first featured a discussion led by GA Chair Daniel Tisch and GA Chair-Elect Anne Gregory on "Managing the Melbourne Mandate". During this session the Melbourne Mandate Tool Kit, developed by Jean Valin, GA Past Chair, and the Professional Development Wheel, developed by Catherine Arrow, GA Secretary, were presented.
  • the second focused on "Inside Association Leadership", with presentations and discussions on several topics ranging from social media to Integrated Reporting and the 2014 World Public Relations Forum.

 

Participants

The 2013 edition of the GA Association Workshop saw the participation of 13 associations from all over the world: 
 

  • ABERJE, the Brazilian Association of Business Communicators, Brazil
  • CIPR, the Chartered Institute of Public Relations, UK
  • CPRS, the Canadian Public Relations Society, Canada
  • DIRCOM, the Spanish Association of Communication Directors, Spain
  • DPRG, the German Public Relations Association, Germany
  • IABC, the International Association of Business Directors, USA
  • IPRS, Institute of Public Relations of Singapore, Singapore
  • PRINZ, the Public Relations Institute of New Zealand, New Zealand
  • PRISA, the Public Relations Institute of Southern Africa, South Africa
  • PROCOM, the Finnish Public Relations Association, Finland
  • PRSA, the Public Relations Society of America, USA
  • PRSK, the Public Relations Society of Kenya, Kenya
  • SACP, the Swedish Association for Communication Professionals, Sweden

GA Association Workshop 2012 (November 17, 2012 in Melbourne)

Program

The program of the 2012 GA Association Workshop, which took place on November 17, 2012 in Melbourne, was divided in two main sessions:

 

  • the first focused on the issues, challenges and opportunities related to association management
  • the second focused on the theme of association leadership, with a panel discussion on how associations can lead and serve the Public Relations profession

 

At the end of Session Two all participants took part in a round table on the topic "Where next? Meeting the challenge of service and leadership ahead for new and established professional associations".

 

Participants

The 2012 edition of the GA Association Workshop saw the participation of 14 associations from all over the world:

 

  • CIPR, the Chartered Institute of Public Relations, UK
  • PRSA, the Public Relations Society of America, USA
  • IABC, the International Association of Business Directors, USA
  • PROCOM, the Finnish Public Relations Association, Finland
  • DIRCOM, the Spanish Association of Communication Directors, Spain
  • PRINZ, the Public Relations Institute of New Zealand, New Zealand
  • ABERJE, the Brazilian Association of Business Communicators, Brazil
  • PRSK, the Public Relations Society of Kenya, Kenya
  • PRIA, the Public Relations Institute of Australia, Australia
  • FERPI, the Italian Federation of Public Relations, Italy
  • PRISA, the Public Relations Institute of Southern Africa, South Africa
  • CPRS, the Canadian Public Relations Society, Canada
  • PRSI, the Public Relations Society of Indonesia, Indonesia
  • PRSI, the Public Relations Society of India, India