San Luis Obispo, July 3, 2009 - For many small business owners, the recession can have an upside in giving them opportunities to strengthen their relationships with customers.

Many of these opportunities grow out of adversity, for example when customers can no longer afford to pay the prices, rates or retainers they agreed to in better times.

Amy Power, who owns a Dallas-based public relations firm, had a client, a spa, that opened for business in October 2007, the month that the stock market peaked and then began its huge decline.

"They really took a hard hit," said Power, president and CEO of Power Public Relations. "They were ready to pull the plug on their PR programs."

Read full article HERE.