The symposium was the first sponsored by the newly-formed Study and Research Centre on Public Relations in the Mediterranean Area (CERRPMED), which plans to become a "permanent observatory on the application and development of public relations and communication within and between the countries of the Euro-Mediterranean region."

CERRPMED founding members are based in Israel, Turkey, Albania, Slovenia, Italy and Germany. The organization plans to expand in North Africa and the Middle East.

In his keynote address, "Public Relations: The Global Profession Addresses the New World Order," Paluszek told the symposium delegates that its mission was "precedent-setting and, perhaps, even historic." He suggested that such inter-cultural accommodation will require "dedication, patience, creativity and compromise ... rooted in reciprocal policy and performance."

Some Key Note Presentations:

• John Paluszek - President of Global Alliance for Public Relations and Communication Management, USA
• Roberto Zangrandi - President CERP Confédération Européenne des Relations Pubbliques, Brussels Cultural and professional cross fertilisation as a basis for open PR in the Euro-Med area
• Dejan Vercic - University of Ljubljana/ Partner Pristop, Slovenia
  Euro-Med area and PR: how they can enrich each other?
• Holger Sievert - Director Komm.passion Consulting, Düsseldorf/ Germany
  PR and media around the 'mare mediterraneum' - Methodological remarks towards a systematic comparative analysis of Communication in the Euro-Med area