Work
Discover our work by looking at each of our Mission Areas.
(A) UNIFY AND LINK
The Global Alliance comprises a network of member associations divided between Full Members and Associate Members. But the Global Alliance also has relationships with a wide range of Partner Associations and Institutes for contact and cooperation purposes.
The most important and representative PR professional associations in the World are in this community and more than 160,000 professionals are represented by the networks of these associations.
Sharing information and resources
Website
The new www.globalalliancepr.org website is our most important communication and collaboration resource. The new portal was built to allow each member society to have its own space and upload relevant information, files and contacts. Designated professionals from each member association are the editors of their own space inside the GA community.
The website will is also a database of resources like reports, studies and several types of papers, and supplies updated information produced by the Global Alliance and other sources.
One of the main attractors to the Website is the PR Landscapes, a series of business guides to explore the background for the practice of PR in different countries. The web portal is aimed also at other stakeholders providing useful information for members of the Global Public Relations Community.
The GA Broadcast represents a unique innovation and will allow us to bring several types of media contents to report in projects, activities or showcase important PR related programs.
E-Newsletter
The Global Alliance edits a bimonthly e-newsletter in which it reports about developments in its projects, showcases its members and their own initiatives and shares information about conferences and other events of interest. The GA Newsletter is aimed at the individual members of each member society and thus can be used to highlight the advantages of membership.
Click here to see the current issue of the GA Newsletter
To subscribe to the newsletter, please enter your email address under the GA Newsletter section on the homepage.
(B) PROFESSIONAL STANDARDS
Ethics
Launched in 2003, the Global Protocol on Ethics is ratified by all incoming members of the Global Alliance. The Protocol resulted from an international benchmark analysis conducted by a team of experts who examined more than fifteen codes of ethics in use around the world. The aim is to increase professionalism and provide guiding references for the development of similar codes by member societies.
The Global Protocol advocates a role of education and a demonstration of ethical behaviour in the form of case studies and counsel for individual members of an association as a best practice.
Click here to know more about the Global Protocol on PR Ethics
Professional Credentials for individuals
The Global Alliance is developing a benchmark study about Professional Credentials for Individuals in which accreditation and other professional credential schemes are studied. This work follows from the Moscardi Report 2001 and 2005 which studied Accreditation schemes. The project aims to establish a common set of competencies that are being assessed in awarding professional/membership designations in public relations and communications among relevant GA members; and to support members/associate members of the Global Alliance in developing/or refining their respective accreditation or membership programs.
Click here to know more about the professional credentials project
Curriculum Standards
In the field of education, the Global Alliance is promoting other benchmark studies on the curricula and body of knowledge of PR courses in different parts of the world.
The aim is to share this information widely and assess the feasibility of establishing a more global approach to the teaching of Public Relations, facilitating the role of interlocutor at the national level to our member societies around the world.
Click here to know more about the curriculum standards project
Industry tools
The Global Alliance survey on the economic impact of the profession is one of the most important resources for those wanting to know more about how the current status of our profession. Finished in 2007, it provides an up to date picture of the situation but it is the intention of the Global Alliance to review it regularly.
Click here to read the report on the Economic Impact of the Profession
The Global Alliance has developed a partnership with the Swiss based Digital Management Company to jointly market a state-of- the-art communication and information management tool. Digital Management’s software solution supports and facilitates strategy development, planning, implementation and evaluation, and it also has a built-in knowledge database working as a repository of helpful concepts and definitions used for the daily practice. Member associations are eligible to lower rates in buying this software and revenue sharing solutions to roll it out to their countries.
(C) MEMBER DEVELOPMENT
Advocacy and Outreach
Support to our member’s development is done in several areas. In Advocacy by promoting awareness of and participation in international issues affecting PR, in specific project areas by developing knowledge and methodologies that can be shared across the world to manage and grow professional associations.
(D) SERVICE TO THE PROFESSION
The Global Alliance intends to develop a range of useful services such as the Ethics Service which supplies professionals with a set of case studies to help them decide on ethical issues. Further services are being developed targeted at sharing best practices in associations’ management to assist smaller associations grow and develop. Other services related with web-based telephone conferences are under development and will be offered to our members to allow the development of distance work and web- based learning.
One other key area of service to the profession is the promotion of the World Public Relations Festival as a key event to raise awareness of the professionalism in Public Relations and bring together professionals with scholars and students both from PR and related areas.
