• Setting standards • Initiating an exchange of experience • Sharing knowledge • Ensuring quality • Supporting young professionals
DPRG is an information hub, a knowledge platform and a competence network. In 15 working parties and 9 state groups, our members find a variety of opportunities for professional interchange and networking. These also include national specialist events such as the International German PR convention or the "DPRGforum". Through cooperation with international partner organizations such as the Global Alliance for Public Relations and Communications Management, our members have access to a world-wide professional network. In addition they have exclusive access, often free of charge, to a large number of benefits and services.
Every year, outstanding achievements in PR and communications management are honoured by the International German PR Award. The award ceremony, held at the PR Gala each autumn, is an exclusive industry event for PR and communication managers from Germany and other countries. Young professionals can put their PR skills and knowledge to the test by competing for the DPRG Junior Award and the Dr. Albert Oeckl Award.
The task of the Ethics Committee is to protect the professional reputation of each individual member and to identify and sanction any infringements of the principles and interests of the public relations profession. The decisions of the Ethics Committee are based especially on the Code d’ Athènes and the Code de Lisbonne.
A key concern for the organization is the promotion and safeguarding of quality standards in PR and communication management. For this purpose, DPRG has issued principles, guidelines and a professional mission statement for the sector. In the exercise of their profession, DPRG members are under an obligation to comply with the good conduct principles of the "Code d'Athènes" and the "Code de Lisbonne".
As one of the members of Deutscher Rat für Public Relations (DRPR – German Public Relations Council), DPRG is involved in the self-regulation of the sector, with the objective of identifying irregularities and highlighting misconduct.
Together with industry associations "Bundesverband deutscher Pressesprecher" (BdP) and "Gesellschaft Public Relations Agenturen" (GPRA), DPRG established the "Prüfungs- und Zertifizierungsorganisation der deutschen Kommunikationswirtschaft" (PZOK – "Auditing and Certification Organization of the German Communication Industry). One of the objectives of PZOK is to carry out high-quality, standardized, impartial audits in the PR sector.
Over the past 50 years, DPRG has developed to become a strong professional association for all communications all communications and PR specialists. We now have more than 3.000 members representing all the facets of the communications sector in Germany, ranging from freelance PR consultants to heads of communications at DAX-30 companies. The professional profiles of our members cover all aspects of PR and communications practice. All members of the association are entitled to attend the General Meeting, which is held in the first six months of each year in accordance with the association's bye-laws. The main duties of the General Meeting are to elect and supervise the Executive Committee, to ratify the actions of the Executive Committee and to resolve on motions which have been proposed by members.
The members of DPRG shape the activities of the association and help determine public perceptions of the association and the PR and communications profession on various levels and in a number of functions.
If you need further information on membership or have any questions concerning cooperation, just go to our website at www.dprg.de or contact our headquarters:
Bundesgeschäftsstelle der Deutschen Public Relations Gesellschaft e.V. Reinhardtstraße 19 10117 Berlin - Mitte 500m from Berlin-Friedrichstraße S-Bahn station
DPRG was established in Cologne on 8 December 1958 as the professional association of public relations specialists in Germany. Since then, the association has informed and supported its members in professional matters. Its bye-laws state that the association has set itself the task of improving the reputation of the profession with the general public.