Knowledge Center
INTRODUCTION
It is the aim of the Global Alliance to build a body of knowledge to assist public relations and communication management professionals in their work.
This section will be added to on a regular basis, providing access to guidelines and papers produced by Global Alliance workgroups, case studies of award-winning campaigns and other practical information.
LATEST DOCUMENTS
- Global Alliance Association Management Training Seminar (Level 1) “Marketing partnerships and sponsoring strategies in the associations world”
- ProCom Examines Ethical Issues in Finland
- Shameem Abdul Jalil: Delivering The PR Message
- Global Alliance Newsletter Number 10: December 14, 2009
- Applying public relations among Euro-Med peoples and countries
- A Global Alliance Challenge For Public Relations: “Dare To Be Great. Address the ’Global New Normal’ ”
- Global Economic Ethic: Consequences for Global Business
- New Standards Raise the Bar for PRISA Consultancies
- Global Alliance Newsletter Number 8: July 2009
- Global Alliance Newsletter Number 9: September 22, 2009
