Brazil is facing the most significant crisis in its history. The country has experienced a great deal of economic turmoil and unprecedented social, political and ethical instability. This has also generated a serious crisis in Corporate Communication because of the impact that these issues have on the country’s identity, image, reputation, its people and institutions. The current situation offers a challenge for communication professionals who will operate in Brazil under the watchful eyes of the global community.
At the core of the Global Alliance (GA) mandate is the raising of global standards for the profession. That is why the GA partnered in 2010 with the Commission on Public Relations Education (CPRE) to map out the road towards a global framework in education. See http://www.commpred.org/firstlook/. Since then we have continued our partnership with the CPRE and are now set to launch new a new education framework which was last published in 2006. A lot has changed since 2006 and so will this new set of recommendations for education in public relations.
We invite public relations and communication professionals to participate in the USC Annenberg's 2017 Global Communications survey, which will provide insights into the current and future state of the global public relations industry.
The data provided by the Global Communications Report, will help PR professionals stay ahead of relevant industry trends and demonstrate the value of the work they do everyday.
Is the public relations profession ready for a rapidly changing technological world?
One of the most powerful global influences on the public relations industry is the rise of smartphones. According to the 2015 Global Mobile Economy Report, half of the world’s population now has a global subscription, compared to just one in five subscribers 10 years ago.
Global Communications Report
The new Global Communications Report provides unprecedented insight into the evolution of the global communication industry by analysing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of our global industry. More importantly, the Report helps those entering the PR industry better understand the skills and traits they will need to be successful in our dynamic profession and across markets.
The detailed results were presented at the World Public Relations Forum in Toronto on 29 may 2016.