New Undergraduate curriculum and education framework coming this October

New Undergraduate curriculum and education framework coming this October

At the core of the Global Alliance (GA) mandate is the raising of global standards for the profession. That is why the GA partnered in 2010 with the Commission on Public Relations Education (CPRE) to map out the road towards a global framework in education. See http://www.commpred.org/firstlook/. Since then we have continued our partnership with the CPRE and are now set to launch new a new education framework which was last published in 2006. A lot has changed since 2006 and so will this new set of recommendations for education in public relations.

Take the Global Communications survey

Take the Global Communications survey

We invite public relations and communication professionals to participate in the USC Annenberg's 2017 Global Communications survey, which will provide insights into the current and future state of the global public relations industry.

The data provided by the Global Communications Report, will help PR professionals stay ahead of relevant industry trends and demonstrate the value of the work they do everyday. 

Is the public relations profession ready for a rapidly changing technological world?

Is the public relations profession ready for a rapidly changing technological world?

Is the public relations profession ready for a rapidly changing technological world?

One of the most powerful global influences on the public relations industry is the rise of smartphones. According to the 2015 Global Mobile Economy Report, half of the world’s population now has a global subscription, compared to just one in five subscribers 10 years ago. 

Don’t just do something, stand there!

Don’t just do something, stand there!

Don’t just do something, stand there!

2016 has given us all the reasons why we – as an industry and as the Global Alliance – need to stand strong in 2017.

Firstly, globalization has been called into doubt: The debate about how globalization can be a force for good, has often turned into one about how it can be reversed. In news- as well as locker rooms across the world, the question seems no longer how, but if we want the exchange of people, goods and ideas. Secondly, emotion often beat expertise in 2016: fake facts, real fears and false hopes have fired up public debate, instead of arguments crafted to sustain relationships and understanding.

PR talent just ‘good enough’? Don’t feign surprise

PR talent just ‘good enough’? Don’t feign surprise

PR talent just ‘good enough’? Don’t feign surprise

Is our country unique, or do others face the same challenges? This is the most frequent question I get asked at public relations conferences in every continent. The conferences change (most recently organized by our members CPRP in Argentina, 1 September; the PRomise Foundation in India, 23-24 September, and the Institute of Public Relations in Singapore, 13 October), but the question remains the same. And so does my answer...

Does public relations really matter?

Does public relations really matter?

Does public relations really matter? I have rarely been as optimistic as after the World Public Relations Forum 2016 that was co-hosted by the Canadian Public Relations Association and the Global Alliance in Toronto last month: While nationalism and nativism are on the rise globally, we spent 3 days exploring how to improve ‘Communications Across Cultures’.

Global Communications Report

Global Communications Report

Global Communications Report

The new Global Communications Report provides unprecedented insight into the evolution of the global communication industry by analysing emerging trends in talent, structure, compensation and diversity on both the client and agency sides of our global industry. More importantly, the Report helps those entering the PR industry better understand the skills and traits they will need to be successful in our dynamic profession and across markets.

The detailed results were presented at the World Public Relations Forum in Toronto on 29 may 2016.