The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values.
The Proust Questionnaire was originally designed to reveal one’s personality. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. His first set of responses came at the end of the nineteenth century, when he was still in his teens (from an English-language “confession album”).
PR Conversations adapted this original idea with questions that offer a public relations' perspective. It is fun to compare and contrast responses as the series grows.
The Global Alliance is pleased that its current chair, Gregor Halff, is the 25th respondent to take the PRoust Questionnaire.
You will find all of his answers on PR Conversations.