The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values.
The GA answers calls for a new global code of ethics
Several organizations have called for a new global code of ethics. Additionally, Richard Edelman called on associations to create a coalition to establish a PR Compact to address new demands on ethical standards for the PR industry.
Take the Global Communications survey
We invite public relations and communication professionals to participate in the USC Annenberg's 2017 Global Communications survey.
PR talent just ‘good enough’? Don’t feign surprise
PR talent just ‘good enough’? Don’t feign surprise
Is our country unique, or do others face the same challenges? This is the most frequent question I get asked at public relations conferences in every continent. The conferences change (most recently organized by our members CPRP in Argentina, 1 September; the PRomise Foundation in India, 23-24 September, and the Institute of Public Relations in Singapore, 13 October), but the question remains the same. And so does my answer...
Barcelona Principles 2.0 – Updated 2015
It’s been five years since the industry rallied around the Barcelona Declaration of Measurement Principles, agreeing to the first overarching framework for effective public relations (PR) and communication measurement.
The original goal was straightforward: provide guidelines to measure efficacy of communication campaigns; provide a basis to enable the replacement of outdated program measurement models and ultimately to end years of debate as to whether metrics such as AVEs and multipliers should be used. Here are the updated principles and supporting documents.
