I write this message from Rio de Janeiro, Brazil, fresh from the Global Alliance’s annual general meeting and South American regional conference, held in Sao
Paulo in partnership with ABERJE, the Brazilian corporate communication association.
Despite its challenges, Brazil is a country on the rise.
The Global Alliance for Public Relations and Communication Management (www.globalalliancepr.org), is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.