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Global Alliance Newsletter    November 2011



From the Chair: PR for PR: Can communication heal a troubled world?
As both mainstream and social media transmit round-the-clock images of protest from around the planet, our world feels a little more broken, gripped by the connected forces of economic turmoil and social unrest. At the same time, though, there is hope: more

people living in freedom; nations working together – sometimes successfully, sometimes not – to avert crises or defend threatened peoples; the extraordinarily high availability of timely information at extraordinarily low cost; and the emergence of innovative partnerships and networks of public, private and non-profit sector leaders to solve social, economic and environmental problems. [Read More]

Global advocacy survey – your chance to influence the future of PR
A new international survey designed to identify the key trends and priorities of public relations and communications professionals around the world has been launched by the Global Alliance for Public Relations and Communication Management. [Read more]

Puerto Rico Landscape Published
Insights into public relations in Puerto Rico are now available in the newly published GA Landscapes study. This new study on public relations in Puerto Rico is the 24th in the GA’s ongoing ‘Landscapes’ series which details the way public relations is practiced in different countries and regions of the world. [Read more]

Fresh look on the web for Global Alliance
The GA website has undergone a major overhaul this month making it easier for members to access information and share valuable insights into global public relations and communication practice. As well as comprehensive details on GA and member activities, social media connections within the GA’s portals on Facebook, LinkedIn and Twitter can be made.


Spain launches declaration on corporate social responsibility
Dircom has released the ‘Madrid Declaration on CSR Communication’, a European-level consensus document. Presented at the 1st European Congress on CSR Communication, the document aims to set the criteria for truthful and transparent communication

of CSR, properly aligned to the global business and communication strategy of a company. In this GA News, Montserrat Tarrès, Congress chair and board member in charge of CSR at Dircom explains more.
[Read More]

Asia Rises to CSR 3.0
CSR 3.0 is upon us and it has the potential to transform business in society, especially in Asia, says Global Alliance immediate past-chair John Paluszek in a recent piece for Public Affairs Asia. Epic developments such as the rapid expansion of Asian economies and the rise of social media make Asia a uniquely fertile CSR vineyard. Full article available here.
[Read More]

Slovenia scrutinizes global reporting
Why – and how – the integrated reporting process is causing entire professions to change their ways was explained in detail at the annual SKOJ conference by former Global Alliance Chair, Toni Muzi Falconi. Held at Terme Olivia in Slovenia in October, 150 professionals heard a detailed update on the integrated reporting process project currently being run by the IIRC. [Read More]

New guidelines for PR education in Canada
The Canadian Public Relations Society (CPRS) has launched the first-ever comprehensive program to formally recognize public relations and communications management education programs in Canada. The guidelines will help educational institutions to produce highly skilled public relations practitioners equipped to deal with the future demands of the changing workforce. [Read More]

Mauritian Public Relations puts Brands under the spotlight
One of the GA’s newest members, the Public Relations Association of the Republic of Mauritius (PRCPA-M), put brands under the spotlight with Myke Carroll at a special gathering for members and students of Mass Communication, Journalism and Advertising at the Eastern Institute Integrated in Learning Management in the Mauritian landmark Ebène Cybercity. [Read More]

PR Directions points the way ahead in Australia
The tweets were flying out of Australia in October when Brian Solis opened the PRIA National Conference, PR Directions. He told delegates the story of social media, how to embrace it effectively and what we can expect in the future. [Read More]

All Africa PR Conference takes Shape
November sees the All-Africa Public Relations Associations Conference in Mombasa, hosted by the Public Relations Society of Kenya (PRSK) as part of its 40th anniversary celebrations. Leading practitioners from across Africa will hear speakers from around the globe address various perspectives of the conference theme, PR and Communication Management in a Regulated Environment 'The Opportunities' . [Read More]


European Commission publishes new EU strategy for Corporate Social Responsibility
The European Commission has published a new strategy for CSR - including a new definition - and is calling for European business leaders to issue an open and accountable commitment to promote, in close cooperation with public authorities and their other stakeholders, the uptake of responsible business conduct by a much larger number of EU enterprises. [Read More]

Working with Twitter
From PR Conversations, a useful blog post on Twitter, PR and events. Well worth a read if you are struggling to work out your twitter wall, twitvites and tweetchats. [Read More]


  2011 MEPRA Award     Crisis & Issues Communications Summit




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The Global Alliance for Public Relations and Communication Management (, is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

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