Shanghai Leader Visits PRSA in New York

CNN's Soledad O'Brien to Deliver Opening Keynote Address at PRSA 2011 International Conference


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Conferences & Events
Dircom - 1st European Congress on CSR Communication, 5-7 October 2011

DPRG - PR Gala 7 October 2011 in Wiesbaden, Germany

PRSA - International Conference, 15-18 October 2011 in Orlando, Florida, US

PRIA - Annual Conference, 22-25 October 2011 in Sidney, Australia

AUSACE –  “Digital and Media Literacy: New Directions”, 28-31 October 2011 in Beirut, Lebanon

.HarbourClub. Symposium, 23 November 2011 in Zug, Switzerland

Graduate Diploma in Public Relations, 1 February 2012 in Singapore Management University, Singapore

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Global Alliance Newsletter: September 2011


From the Chair: Public relations and the public interest
I find myself in New York during a fateful week: the tenth anniversary of the terrorist attacks that made the term '9/11' part of the global lexicon. This indomitable city remembers a grim moment whose legacy defined a decade and divided the world.
9/11 was more than a moment of geopolitical

significance; it also heralded some fundamental changes in global communication. [Read More]

Melbourne prepares for World PR Forum 2012
The countdown has begun - and Melbourne is getting ready to welcome the world's top communicators at the 2012 Global Alliance World Public Relations Forum, hosted by the Public Relations Institute of Australia (PRIA) next November. [Read more]


Ethics under scrutiny in USA
September in the USA has been declared 'Ethics Month' by the Public Relations Society of America (PRSA), with a range of activities, blog posts, debates and webinars underway in America as well as joint-venture social media collaborations between PRSA and CIPR in the UK. All Global Alliance members must sign up to the GA Code of Ethics and this month, as part of an occasional

Global Alliance interview series with our member association leaders, we ask Rosanna Fiske, PRSA Chair and CEO to expand on their ethics discussions. [Read More]

Leadership Challenge for Public Relations
Lausanne played host to more than 120 senior communication executives this month who came together to learn how communicators can earn a leadership role and be part of the executive team. Two videos from the Forum are available to GA members, one from GA Chair-Elect Professor Anne Gregory and one from Yves Daccord, Director General of the International Committee of the Red Cross. [Read More]

Academics tackle public relations in times of turbulence
Europe's leading academic congress, EUPRERA, recently held its 2011 conference in Leeds, U.K., where delegates heard thought-provoking and challenging presentations bridging the worlds of public relations practitioners and set against the theme 'public relations in times of turbulence'. [Read More]

Austria's proposed lobbying register
A proposed mandatory register for all lobbyists and advocacy groups in Austria is set to enter the parliamentary process. If it passes, it would prove to be the strictest regulation of the lobbying industry anywhere in the world other than the United States. In a recent post on PR Conversations, Feri Thierry provides a detailed overview of the situation, its context and ramifications. Feri Thierry is founder and CEO of Thierry Politikberatung, a university lecturer and academic director of a Master's programme on public affairs. [Read More]

Italy: Understanding the Organizational Story
International experts from Digital Democracy will bring insights on organizational storytelling to a special professional development seminar hosted by FERPI, the Italian public relations professional federation, this September. Mark Belinsky and Elizabeth Ghormley will focus on how the collection and aggregation of data can help to interpret and make sense of organizational storytelling. [Read More]

UK: CIPR Measurement Fellowship announced
The first CIPR/PRIME Research Fellowship Award for media measurement and evaluation has been won by Supriya Vohra, a recent internee in the corporate communications team at Dow Jones & Company in London. The announcement was made recently by the UK's Chartered Institute of Public Relations. [Read More]

Australia: PR Directions 2011 - in gear for the future
Who owns which piece of the media and communications puzzle? This is just one of the many questions up for debate this October at PR Directions, this year's national conference of the Public Relations Institute of Australia (PRIA). The question will form part of the 'Communication Can of Worms' panel discussion featuring Michelle Hutton CEO Edelman Australia, Helen Belsy MD Rowland and Mark Paterson MD Currie Communications & President-elect of the Public Relations Global Network. [Read More]

New Zealand: PR case studies e-book launched
The first ever NZ PR Case Studies e-book is now available on the website of the Public Relations Institute of New Zealand (PRINZ). The e-book includes 26 case studies drawn from the PRiNZ Awards 2011 winners and entrants.
Covering a range of organisations and situations, they illustrate ways in which public relations and communication management builds and sustains the relationships we need in order to operate in today's complex environment. The case studies cover PR programme objectives, strategy, planning, implementation and evaluation. [Read More]

Singapore: IPRS Launches new diploma with Singapore Management University
The Institute of Public Relations of Singapore (IPRS) and the Lee Kong Chian School of Business at Singapore Management University (SMU) have announced a Graduate Diploma in Public Relations (GDPR) programme, Singapore's first and only graduate diploma in public relations. [Read More]


The world has changed - reporting must too
September 12 - International business and investment leaders today called for a more comprehensive corporate reporting regimen to provide clear assessment of long term viability of companies. Their recommendations are presented in a landmark Discussion Paper, "Towards Integrated Reporting - Communicating Value in the 21st Century", published by the International Integrated Reporting Committee. The Global Alliance is represented on IIRC's Communications and Engagement Task Force. [Read More]


  Dircom - 1st European Congress on CSR Communication     DPRG - PR Gala 7 October 2011 in Wiesbaden, Germany




Global Alliance
The Global Alliance for Public Relations and Communication Management (, is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

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