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Global Alliance Newsletter    December 2011


From the Chair: Communication in a borderless world
I write to you fresh from an important event in international public relations: the First Global Congress for Muslim Public Relations Practitioners, held from December 5-7 in Kuala Lumpur, Malaysia. I was honoured to be one of the few non-Muslims on

the speakers' list, along with former GA chairs Jean Valin and Toni Muzi Falconi. [Read More]

Public relations, public diplomacy and rebranding Islam
Does the Arab Spring provide a window of opportunity to 'rebrand Islam' as a young, determined, modern global community? And are public relations professionals essential to the task? These were just two of the thought-leading questions posed at the First Global Congress of Muslim Public Relations Practitioners. GA Chair, Dan Tisch, takes a personal look at the conference and its highlights. [Read more]

PR Week and Global Alliance launch online resource for communicators worldwide
PR Week has teamed up with the Global Alliance for PR and Communication Management (to launch the PR Week Global ThinkTank (, an online resource for public relations and communications professionals worldwide. [Read more]

Global advocacy - still time to influence the future of PR
The Global Alliance survey designed to identify the key trends and priorities of public relations and communications professionals around the world has just a few more days to run. [Read more]

New study looks at communicating the complex
How can you communicate complex issues clearly? This is the key question answered in the new "Complex to Clear: Managing Clarity in Corporate Communication"study by the University of St.Gallen's MCM Institute and the Global Alliance for PR and Communication Management. [Read more]

GA Scholarships awarded
Global Alliance scholarships have been presented to four participants in the Executive Master of Science in Communications Management program at Università della Svizzera italiana. The scholarships are awarded annually to deserving MScom applicants living and working outside Switzerland. [Read more]


Africa works towards self-regulation
The changing face of public relations and communications management was under scrutiny at the recent African Public Relations Association conference. In this issue of GA News, newly-elected APRA President, Peter Mutie, talks about some of the challenges ahead for African PR. [Read More]

PRSA looks for new definition of public relations
The PRSA and other US-based organisations have been running a crowd-sourced debate on establishing a new definition for public relations. Running throughout November and early December, PRSA invited contributions from a variety of sources. Full details of the exercise can be found here.

Estonia sees potential for PR Development
New opportunities for public relations, lobbying and integrated communications have been highlighted in Estonia's third study of the profession conducted by In Nomine, with nearly a quarter of respondents indicating they were likely to increase spending on communication in the year ahead. [Read More]

A Green Heart beats for the future in Italy
A Green Future lies ahead for Italy. The Green Italy Report 2011, launched this quarter in Milan by Foundation Symbola and Unioncamere gives credence to the concept that the economic and political crisis of recent months can be overcome by continuing to focus on innovation, quality and sustainability, three values that, combined together, allow Italian companies to make their products unique. [Read More]

MEPRA celebrate excellence in Public Relations
PR agencies, individuals and academics were recognised for their contribution to the industry at the inaugural Middle East PR Association (MEPRA) Awards, which took place at the start of December. During a ceremony at the Jumeirah Beach Hotel in Dubai, 10 best practice awards were presented, alongside team and individual categories. [Read More]


United Way Movement strengthens global presence
The global United Way Movement now has 1,800 community-based United Ways in 41 countries and territories. The organisation advances the common good, creating opportunities for a better life for all by focusing on education, income and health - the building blocks for a good quality of life. [Read More]


 MEPRA Strategic Corporate Communications 1-day Boot Camp   5th EUPRERA Spring Symposium: Web 2.0 in Governmental and NGO Communication in Europe




Global Alliance
The Global Alliance for Public Relations and Communication Management (, is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.

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