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Global Alliance E-Newsletter: December 16, 2010


World Public Relations Forum Heads to Australia

image The World Public Relations Forum will be held in Australia in 2012. Global Alliance Chair Elect Dan Tisch said: "Australia is one of the world's most advanced and innovative public relations markets and PRIA's bid was both comprehensive and compelling,"

The WPRF is held every two years and brings together the world's leading communicators to present new methods, research and ideas in the field of professional communication.
National PRIA President Robina Xavier said the 2012 event in Melbourne would increase the recognition and value of public relations in Australia. Read more.

Shanghai Joins Global Alliance


The Shanghai Public Relations Association has joined The Global Alliance For Public Relations and Communication Management, becoming the ninth public relations association around the world attaining active membership in The Global Alliance in 2010.

John Paluszek, 2009-2011 Chair of The Global Alliance, in welcoming SPRA as a member, noted that, "SPRA not only brings a unique perspective to the GA mission of sharing our global profession's growing body of knowledge and advocating for the profession, but it also completes our strategic reach around the world. Our progress in China – and recently in the Mediterranean Rim, the Middle East and Latin America – complements more traditional Global Alliance strengths in Africa, Europe, Southeast Asia, Oceania and North America". Read more.

Stockholm Accords Gain Global Momentum

"The Stockholm Accords", finalized at The Global Alliance/Swedish Public Relations Association June World Public Relations Forum and a major advance in advocacy for the public relations profession are now being discussed and applied in some twenty countries around the world.
Details and descriptions of activity are centralised at the Stockholm Accords hub ( with recent progress reported in Albania, Italy and Portugal.

Global Alliance Reviews Development Goals at UN


Progress on the UN Millennium Development Goals was under review when the Global Alliance was represented at the November conference of the United Nations Global Compact. Under scrutiny was the progress companies are making in support of "UN Millennium Development Goals" which address global poverty, disease, education, gender equality and critical natural resources such as the availability of water.

Alongside the report on "World Progress Toward the MDGs, panel sessions with expert corporate and non-governmental-organization (NGOs) speakers covered Core Business and Value Chain Contributions, Strategic Social Investment and Philanthropy and Advocacy and Public Policy Engagement on Key Issues"
Corporate CSR managers and communications experts from companies including Alcoa, Cisco, Nike and Monsanto joined with executives from Oxfam and Ceres to share information on corporate social responsibility progress around the world. Read more.

Regions in the Spotlight in 2011

The Global Alliance is advancing its commitment to regional representation and programming as part of its revision of bylaws necessitated by the move of GA administrative headquarters to Lugano, Switzerland.
In 2011, regional representation on the GA Board will be formalized by a resolution of the Board and General Meeting. In addition, plans are underway to produce regional conferences on global public relations/societal issues. The planned conferences, to be co-branded by the GA and the host GA member associations, are expected to occur in the spring and fall of 2001. The GA e-newsletter and website will report progress on these plans regularly.


  3rd European Summit on Measurement.
08-10 June 2011


Global Alliance Platinum Sponsors

Grayling is the world's second largest independent Public Relations, Public Affairs, Investor Relations and Events consultancy with specialist services including CSR, environment and sustainability and digital.

Grayling has 900 staff in 70 offices in 40 countries across the US, Western and Eastern Europe, Africa and Asia Pacific. The company has revenues in excess of €100 million (USD148 million). []

MetaDesign is internationally known for creating branded experiences and systemic, forward-looking design systems.

Since its foundation in 1990 MetaDesign's work has influenced a generation of businesses and has created some of the most successful communication solutions in many industries. Today, MetaDesign has over 250 people working in offices in Beijing, Berlin, Dusseldorf, San Francisco and Zurich. []