Global Alliance E-Newsletter: December 16, 2010
World Public Relations Forum Heads to Australia
| ||The World Public Relations Forum will be held in Australia in 2012. Global Alliance Chair Elect Dan Tisch said: "Australia is one of the world's most advanced and innovative public relations markets and PRIA's bid was both comprehensive and compelling,"|
The WPRF is held every two years and brings together the world's leading communicators to present new methods, research and ideas in the field of professional communication.
National PRIA President Robina Xavier said the 2012 event in Melbourne would increase the recognition and value of public relations in Australia. Read more.
Shanghai Joins Global Alliance
The Shanghai Public Relations Association has joined The Global Alliance For Public Relations and Communication Management, becoming the ninth public relations association around the world attaining active membership in The Global Alliance in 2010.
John Paluszek, 2009-2011 Chair of The Global Alliance, in welcoming SPRA as a member, noted that, "SPRA not only brings a unique perspective to the GA mission of sharing our global profession's growing body of
knowledge and advocating for the profession, but it also completes our strategic reach around the world. Our progress in China – and recently in the Mediterranean Rim, the Middle East and Latin America – complements more traditional Global Alliance strengths in Africa, Europe, Southeast Asia, Oceania and North America". Read more.
Stockholm Accords Gain Global Momentum
| ||"The Stockholm Accords", finalized at The Global Alliance/Swedish Public Relations Association June World Public Relations Forum and a major advance in advocacy for
the public relations profession are now being discussed and applied in some twenty countries around the world.|
|Details and descriptions of activity are centralised at the Stockholm Accords hub (www.stockholmaccords.org) with recent progress reported in Albania, Italy and Portugal.|
Reviews Development Goals at UN
Progress on the UN Millennium Development Goals was under review when the Global Alliance was represented at the November conference of the United Nations Global Compact. Under scrutiny was the progress companies are making in support of "UN Millennium Development Goals" which address global poverty, disease, education, gender equality and critical natural resources such as the
availability of water.
Alongside the report on "World Progress Toward the MDGs, panel sessions with expert corporate and non-governmental-organization (NGOs) speakers covered Core Business and Value Chain Contributions, Strategic Social Investment and Philanthropy and Advocacy and Public Policy Engagement on Key Issues"
CSR managers and communications experts from companies including Alcoa, Cisco, Nike and Monsanto joined with executives from Oxfam and Ceres to share information on corporate social responsibility progress around the world. Read more.
Regions in the Spotlight in 2011
| ||The Global Alliance is advancing its commitment to regional representation and programming as part of its revision of bylaws necessitated by the move of GA administrative headquarters to Lugano, Switzerland.|
|In 2011, regional representation on the GA Board will be formalized by a
resolution of the Board and General Meeting. In addition, plans are underway to produce regional conferences on global public relations/societal issues. The planned conferences, to be co-branded by the GA and the host GA member associations, are expected to occur in the spring and fall of 2001. The GA e-newsletter and website will report progress on these plans regularly.|
CONFERENCES & EVENTS
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