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|Global Alliance E-Newsletter: September 20, 2010|
|Corporate Social Responsibility Communication: To Report or Not to Report Your Company's Social Engagement|
Study of top 250 EU companies finds cross-cultural component in reporting CSR.
| ||A recently published research report on CSR communication trends carried out by the IE University and the Global Alliance for Public Relations and Communications Management (GA) targeting 250 EU companies has found that there is a cross-cultural component on how social issues are communicated in different European countries.|
The research found that within the Swiss and Danish cultures, the CSR activities by companies was not communicated as it was believed to be sufficiently highlighted in the CSR activities themselves. On the contrary, in the UK, Spain, Italy and France, it was found that the importance of
communicating a company’s CSR activities was just as equally important as the CSR activities the company was engaged in. This is in line not only with the need to spread good practices to influence public opinion, but
also counter any bad practices that may arise to influence public opinion. Web 2.0 is one notable example in highlighting the direction Spanish and Italian companies have sought to align their companies in an effort to leverage their CSR communication. These findings reveal how CSR communication across Europe is having a varied impact on stakeholder dialogue on the issue of CSR. Read more.
Download full report HERE.
|CONFERENCES & EVENTS|
GA Launches Stockholm Accords Digital Hub
"Stockholm Accords" gain traction around the globe
| ||The Global Alliance now hosts a live Accords Hub (www.stockholmaccords.org) with
participants using the Hub to report the discussion,
adaptation and application of Accords principles across a spectrum of organizations, political, economic and cultural environments. |
|Developed by hundreds of public relations practitioners and academics worldwide under the stewardship of the Global Alliance, the Accords were affirmed at the World Public Relations Forum held in Stockholm in June. The exercise was carried out as part of an unprecedented multi-channel collaboration. Read more. |
Space, The Vatican and Evolutionary Frontiers Explored in Australia
Was Charles Darwin a
great scientist or
simply a PR genius?
| ||This question will be tackled by his great grandson, Chris Darwin at next month’s PRIA conference in Australia where space, time and the Vatican will also be up for debate.|
|PRIA National President Robina Xavier said of this year’s conference, themed ‘PR in a Different Space’:
you’ve ever wanted to have dinner with the Vatican or a man that’s flown to the moon or simply get the scoop on best practice, then you should attend.” Read more. |
EDUCATION & RESEARCH
The Globalization of PR Education?
A growing body of research is at last presenting a clearer picture
PR is taught across the world. Bruce Berger believes it is high time to discuss a global core curriculum.
| ||The development of public relations as a global profession has been accompanied in the past 20 years by significant growth in the number of public relations students, teachers and education programs worldwide. Only recently, however, have we begun to learn about the content of these education programs, how the practice is taught and the extent to which such education reflects a global worldview. Read
Global Alliance Platinum
| ||Grayling is the world's second largest independent Public Relations, Public Affairs, Investor Relations and Events consultancy with specialist services including CSR, environment and sustainability and digital.|
|Grayling has 900 staff in 70 offices in 40 countries across the US, Western and Eastern Europe, Africa and Asia Pacific. The company has revenues in excess of €100 million (USD148 million). [www.grayling.com] |
| ||MetaDesign is internationally known for creating branded experiences and systemic, forward-looking design systems. |
|Since its foundation in 1990 MetaDesign's work has influenced a generation of businesses and has
created some of the most successful communication solutions in many industries. Today, MetaDesign has
over 250 people working in offices in Beijing, Berlin, Dusseldorf, San Francisco and Zurich. [www.metadesign.ch] |