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Global Alliance E-Newsletter: June 25, 2010

Stockholm Accords Endorsed: PR Moves into the Future

Over 400 communication professionals from 29 countries came together in Stockholm from June 13 to 15. The conference delegates interacted with a long list of visionary speakers, finalized by a capstone address by Dr. Klaus Schwab, founder and executive chairman of the World Economic Forum. Other Forum speakers included Swedish Foreign Minister Carl Bildt; Global Reporting Initiative chair Mervyn King; Bjorn Edlund, former vice president of communications at Royal Dutch Shell; and social media expert Brian Solis.


image  The WPRF participants endorsed a global call to action on the role of public relations in the evolving digital society. "The Stockholm Accords" are a milestone in the development of the global public relations profession and a call to action for organizations everywhere to use public relations to strengthen their relationships and reputation and to achieve sustainable success", said John Paluszek, Chair of the Global Alliance. Read more

A World Economic Forum Perspective: A Network Future Rising

"The world has outgrown nation states and complexity must be tackled" – Dr. Klaus Schwab, World Economic Forum.

A complex networked future in which public relations professionals must build trust and create sustainable communities through continuous interactivity was at the heart of the compelling capstone address to the WPRF by Dr Klaus Schwab, founder and executive chair of the World Economic Forum. He described public relations as the mutual understanding between two parties and the creation of mutual trust, before sharing his thoughts on the financial crisis, ways in which the world might move forward and how to avoid an intergenerational crisis. Read more

World Public Relations Forum Resources

The Stockholm Accords (Final Draft)
Presentation on Slideshare
Twitter Discussions 

United Nations Global Compact Meeting: Dialogue, Partnering Critical in New Era of Sustainability

As registered non-governmental-organizations at the United Nations, The Global Alliance For Public Relations and Communication and its member association, The Public Relations Society of America, were represented at the current U.N. Global Compact Leadership Summit in New York City.

Repeated calls for two-way communication, dialogue, “listening to each other”, and partnering among stakeholders resonated at the United Nations Global Compact Leadership Summit. Read more



GA at World Islamic Economic Forum (WIEF) Kuala Lumpur

More than 200 entrepreneurs and professionals from around the world mainly from the US,  UK, Istanbul, Spain, India , Indonesia, Singapore and Malaysia gathered at the International Institute for Islamic Thinking & Civilisation (ISTAC), International Islamic University Malaysia(IIUM) for a Workshop in conjunction with the World Islamic Economic Forum officiated by the Chief Secretary to the Government of Malaysia, Tan Sri Mohd Sidek Hassan. Read more



 Commission Must do 'Much Better' on Communications

The European Commission should be "much better" at communicating European issues to citizens, Claus Sørensen, director-general of the EU executive's communications department, has said, admitting that Brussels bureaucracy was hindering its efforts. 

"The house is burning and we don't have time for a Europe of 'we love each other'," said Sørensen, speaking during a debate hosted by the European Foundation Centre in Brussels. The Danish director-general of the Commission's communications directorate said that Europe must focus all its efforts on economic recovery if it is to emerge from the crisis and compete effectively with the giants of the future, like China and India. Read more



Global Alliance Offers Four Scholarships for Experienced Communication Professionals

Support from the Global Alliance for Public Relations and Communication Management (GA) is making four scholarships available for international communications specialists to continue their education at the Università della Svizzera italiana‘s part-time international Executive Master of Science in Communications Management (MScom) starting in January 2011. The MScom program is a part-time, postgraduate program for experienced communications professionals. Application deadline for the scholarship is October 20, 2010. Read more

MScom class



About the Global Alliance
The Global Alliance for Public Relations and Communication Management is the international organization linking Public Relations professional associations around the world. By partnering with associations in more than 70 countries, the Alliance works to increase professionalism in Public Relations and enhance the global influence of the profession. The Alliance's activities focus on raising standards, sharing knowledge, advocacy for the profession and strengthening associations of Public Relations practitioners.