PR Landscapes

Project aims to provide an outlined, online guide on country-specific information that shapes the landscape for practicing public relations in that part of the world. The objective is that the "landscapes" are useful and updateable as soon as new resources and data become available.

Current stage

The number of available PR Landscapes is increasing every day. For a complete list of the PR Landscapes compiled, please navigate to the available options.

Previous Achivements

Definition of a template for PR Landscapes as a resource to cover all the basic background information required for someone who has little or no knowledge of how public relations is practiced in a given country. It includes:

a. brief background and history,

b. main cultural idiosyncrasies or traditions,

c. government structure (main websites of government institutions),

d. economy and business sector (including annotated web links to key financial institutions),

e. web links to main media outlets (information on media ownership is appreciated),

f. a description of the public relations industry (as comprehensive as possible, including a contact list of domestic and global firms operating in the country),

i. Direct or indirect regulations (laws, acts, decrees) that impact the general or specific public relations practice(s) in your country.

ii. Public relations models most used by professionals in various organizations in your country, such as J. Grunig\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s (press agentry, public information, two-way asymmetrical, and two-way symmetrical models), K. Sriramesh (personal influence model), D. Holtzhausen (postmodernist role-organizational activist or change agent), or J.C. Molleda & M.A. Ferguson (social role: setting, advising, implementing and evaluating ethical and social responsibility policies). Feel free to identify and describe another model that fits the nature of public relations in your country, or use a combination of the aforementioned models as needed.

g. annotated web links to think tanks,

h. a list of references cited and consulted,

i. and annotated web links which are presented to support some of the previously mentioned sections.

***The links to country-specific information and institutions are one of the most important and useful components of the country profiles.

PR Landscapes are a series of practical guides profiling the public relations industry and business, cultural, political and media landscapes in countries throughout the world.