Toolkit for emerging associations


How can small and emerging associations launch their organisations? To help young emerging associations to kick-start their organisation, Global Alliance provides a toolkit collection with Powerpoint templates. The toolkit aims to help and inspire small associations to create membership value with communication goals, strategies and brand promises. Click on the links below to view and download the templates.

  • Business Strategy – a template including business goals, current market, vision and mission, offering and brand promise. The document highlights the importance of long-term goals and high functioning internal and external communication in order to achieve high credibility.
  • Communication Strategy – including strategy, target groups and communication goals. The document focuses on how to identify words and qualities that describe the brand and what the organisation stands for. Examples of strategies and key messages are also provided.
  • Member Strategy a template including both swot analysis and pest analysis, and how to create membership value by defining goals, strategies and resources.