The core element of the GA Ethical PR Project is to develop a global standard in the form of a set of principles and statements for the ethical practice of public relations. The GA adopted such a code in 2003 and has engaged in a ratification process by all its member organizations - a declaration of support which certifies that the organization adheres to the code principles.
Enforcement of the Code of Ethics is left to each member organization. Many organizations prefer an 'education' rather than 'enforcement' approach. The GA assists members by facilitating the exchange of recent experiences and events. Promotion of ethics as a core value of the profession remains at the center of GA advocacy efforts.