Professional Credentials Project

Since its inception in 2000 the Global Alliance has pioneered the development of global standards for the public relations profession. Within that commitment, the Global Alliance’s first such standard was its Global Protocol on Ethics in Public Relations.


Shortly thereafter, it undertook research mainly among its member associations to identify a common set of competencies used to assess practitioners’ credentials for the awarding of professional/membership designations, i.e. “accredited” or “certified.”


This groundbreaking research, involving 16 public relations professional associations around the world, was thorough, lengthy and – significantly – successful.


The outcome: identification of core competencies examined in the accreditation/certification programs of the participating member associations.


View the list of participating organizations and reports

Download the documents of the Professional Credentials Projects