The Global Alliance supports the global PR and communication profession in several directions and dimensions.
With the support of members associations, partners and communication professionals, the Global Alliance is moving forward with promising initiatives and projects. The three main sections - Global Knowledge, Research Projects and Sources of Research and Knowledge - will be updated on a regular basis, providing access to guidelines and papers produced by Global Alliance workgroups, research and case studies.
These successful initiatives include the scholarships provided each year by the Global Alliance to the EMScom Executive Master of Science in Communications Management’s applicants living and working outside of Switzerland. With this initiative, the Global Alliance intends to strengthen the collaboration among international Public Relations and Communication professionals, constantly advancing day-to-day practice and developing academic networks.
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