World Public Relations Forum (WPRF)

The Global Alliance’s signature program, virtually from the organization’s inception, has been its biennial assembly of public relations and communication professionals from around the world to examine major issues affecting the profession and affected by the profession.

The World Public Relations Forum has become a unique opportunity to gather professionals with academics and students from across the world, to produce important outcomes for the advancement of the profession and share best practices.
The World Public Relations Forum has been held:

  • 1st World Public Relations Forum, Rome, Italy, 2001
  • 2nd World Public Relations Forum, Trieste, Italy, 2005
  • 3rd World Public Relations Forum, Brasilia, Brasil, 2006
  • 4th World Public Relations Forum, Cape Town, South Africa, 2007
  • 5th World Public Relations Forum, London, United Kingdom, 2008
  • 6th World Public Relations Forum, Stockholm, Sweden, 2010
  • 7th World Public Relations Forum, Melbourne, Australia 2012


The 8th World Public Relations Forum was held on September 21-23, 2014 in Madrid, Spain, hosted by Dircom, the Spanish association of communication directors. This forum was one of the largest and most diverse global public relations conferences in history – with more than 800 participants from 65 countries and it was the first to be held in English and Spanish.


The 9th edition of the World Public Relations Forum will be held in Toronto, Canada, in 2016 on the theme "Communication across cultures" and it will be hosted by the Canadian Public Relations Society (CPRS). More information to follow.