5th EUPRERA Spring Symposium

Web 2.0 in Governmental and NGO Communication in Europe

“Social media is the media we use to be social. That’s it.“ In his “Social Media Bible, Lon Safko uses this brief, concise definition to describe the social media and networks which are having increasing influence on our communication and, above all else, the public relations sector. Previous research has focused principally on the private, economic or societal value of these (now well established) phenomena.


There has, however, been little attention paid to the questions of how governments and establihsed, institutionalised non-governmental organisations (NGOs) currently use Web 2.0 and, in particular, social media in their communication, or how their usage could be improved in the future. Furthermore, this question is crucial for the future of political communication, and will play a key role in the future organisation of political participation and the way the society of tomorrow is shaped.


This important knowledge gap, which is becoming an international issue, will be at least partly filled by the next EUPRERA Spring Symposium, which takes place on February 17th & 18th at the MHMK University in Berlin (Germany). Prof. Dr. Emanuele Invernizzi (EUPRERA) and Prof. Dr. Holger Sievert (MHMK) therefore extend a warm invitation to academics, practitioners and students, primarily those from Europe, to submit extended abstracts for this symposium. Researchers from outside Europe who work on European or comparative themes are also welcome.


More on www.euprera.org/symposium2012 and www.twitter.com/EUPRERAspring12