Communication Conference Kaja 2013

How to measure the effectiveness of communication

We invite you to a communication management conference "How to measure the effectiveness of communication?” on November 5th, 2013 in Tallinn.

 

The issue of measuring the effectiveness of communication is of major importance all over the world and we are proud to have the world’s leading experts in Estonia to share their knowledge and knowhow.

 

Anne Gregory, president of Global Alliance for Public Relations and Communication Management, is urging communication executives to take the leading role in companies.

 

Leading British top communication strategist Kevin Traverse-Healy will take delegates through the latest developments in communication measurement

 

A new tool will be introduced: Merlis Nõgene, head of communication of Eesti Energia, and Toomas Toots, CEO of Freqmedia, will present an application that allows organizations to assess the results of their media communication.

 

Based on his experience as a top business executive, Aivar Rehe, chairman of DanskeBank in Estonia, will be analyzing the cooperation between the managing director and the head of communication.

 

In addition, Estonian communication professionals will share their experience on how to assess media communication.

 

We invite you to attend the conference. The conference will be translated into English.

 

The conference is hosted by Estonian business daily Äripäev, Institute of Communication of the Tallinn University and Estonian Public Relations Association.

 

Download the program