IABC Crisis & Issues Communications Summit 2011

Come join us and advance your corporate communication to all your stakeholders through crisis and issues communication at this important summit


The biggest mistake companies make during a corporate or operational crisis is a lack of communication and transparency with stakeholders and employees, causing a negative impact on valuations, according to a survey jointly released recently by the Canadian Investor Relations Institute (CIRI) and Fleishman-Hillard Inc.


Yet for those who have a crisis plan in place, only 29 percent of companies update it once a year, according to the survey results. As a rule, it is best practice to update a crisis plan at least once a year to ensure the content is evolving and maintaining relevance in today’s marketplace.

 

Not only is there confusion around the frequency of updating a crisis communications plan, companies also struggle with its focus:
 

  • 85 percent of responding analysts say a corporate crisis — fraud resulting in accounting restatement — has the greatest negative impact on a company’s value.
  • But over 50 percent of responding IROs say their company builds a plan that prepares them only for an operational crisis.


Given the recent widely known sector crises — the 2008 financial meltdown, healthcare product recalls, extreme environmental damages, automotive sector crisis and other headline-grabbing frauds and scandals — companies need to be armed with a plan

 

Consider these questions:
 

  • Can you handle the challenges and opportunities related to crisis situations
  • When was the last time you updated your crisis and issues communication strategies
  • If a crisis occurred at this moment, are you prepared to communicate using social media
  • Are you prepared for crisis situations and changing business issues that will determine your organizations  success or failure in the marketplace.

Attend the IABC Crisis and Issues Communication Summit @ USC Annenberg School for Communication and Journalism  and workshop for the latest thought leadership that will steer you in the right direction.

 

During  this summit, you will gain valuable insights and learn how to:
 

  • Communicate difficult issues that influence perceptions
  • Craft a realistic crisis plan
  • Overcome issues in a changing marketplace
  • Recover from a social media crisis
  • Communicate to employee effectively
  • Harness the power of Social media during a crisis
  • Communicate with the media in a 24/7 world
  • Issues that will shape our future

 

Why you must attend this summit:

Traditional crisis management are not serving us well anymore. Something critical is missing: the ability to think comprehensively about crises. Most companies develop and refine plans to improve the way they handle emergencies of the kind they have confronted in the past. But they face a bigger threat from calamities they have never faced or, worse, from threats they cannot even imagine they would ever have to cope with. As a result, they are, essentially, fighting new wars with old strategies. You must join us to learn how to develop, implement and manage today’s crisis and issues situations using the latest communciation channels.

 

Who should attend:

If you are responsible for corporate communication, public relations, human resources, social media, investor relations, marketing or organizational effectiveness, please join us as we reveal the latest  crisis and issues communication strategies, techniques and measurement tools.

 

For additional information please visit: http://www.iabc.com/ci/

 

IABC 2011 Crisis & Issues
Communication Summit:


The rules have changed in the era of
instantaneous communication
#iabccrisis


15–16 November 2011
Los Angeles, CA

 

University of Southern California
Davidson Executive Conference Center
3415 South Figueroa Street
Los Angeles, California 90089-0871
213-821-5707


14 November 2011
Pre-conference Crisis Communication Workshop:
Preparing, managing, executing your crisis strategy

University of Southern California
Davidson Executive Conference Center

 

Conference Flyer pdf

LIVE AND RECORDED WEBCAST AVAILABLE