.HarbourClub. & MScom - Lac Leman Communications Forum 2011

Communication & Leadership

How can communicators earn a leadership role and be part of the executive team?
Critical success factors include contributing to the "strategic conversation" about the
overall challenges and goals of the organization. This goes far beyond corporate communication! With organizations increasingly understanding the value of corporate identity, reputation and brand, the right time has come for corporate communication professionals to step up to the leadership challenge.

 

The Lac Leman Communication Forum will bring to bear the latest research and best practices on the following questions:

  • What does the CEO expect from the corporate communication function?
  • What does it take to be recognized as a leader in my organization?
  • How can quantitative and qualitative data support the case for communication?
  • What are the advantages of different corporate communication departmental structures?
  • How can corporate communication collaborate with HR and marketing?
  • What are the challenges of working across different cultures?

 

Follow us on #lacleman

 

Conference program

 

Time Theme/Speaker
 09:30  Registration
 10:00  Welcome and introduction
 10:10  Keynote
Leadership in times of crisis and change: the role of framing
Joep Cornelissen, Professor of Corporate Communication, VU University Amsterdam, NL
 10:50  Play for fun
SwarmWorks

 11:00

 Keynote
Strategic leadership in corporate communication: aligning image and identity
Rosa Chun, Professor of Corporate Reputation, Ethics and Marketing, IMD, CH
 11:35

 Workshop sessions
Choice of several one-hour interactive workshops. The sessions will be repeated in the afternoon so that participants can attend a second workshop.

Culture clash: leading teams across borders
Dr. Thomas Zweifel, CEO, Swiss Consulting Group, CH

Integrating communication: is it about structure or the right culture?
Professor Joep Cornelissen, VU University Amsterdam, NL

Managing an international communication department: moving ahead whilst dealing with dilemma
Alexander Fleischer, Head Marketing & Communication Europe, Africa, Middle East and India, PricewaterhouseCoopers, CH

Putting it into action: leadership in corporate communication
Professor Anne Gregory, Leeds Metropolitan University, UK

Surviving leadership: what managers can learn from orchestras
Michael Spencer, Managing Director, Sound Strategies, UK

 12:35  Networking lunch
 13:50  Conducting and leadership: learning from the world of music
Be part of a unique interactive musical experience! Conductor Gernot Schulz and communication expert Manfred Harnischfeger will explore the relationship between a conductor and an orchestra as a perfect metaphor for
successful leadership. The audience will be expected to interact with a live orchestra.
 15:00  Workshop sessions 2

Culture clash: leading teams across borders
Dr. Thomas Zweifel, CEO, Swiss Consulting Group, CH

Integrating communication: is it about structure or the right culture?
Professor Joep Cornelissen, VU University Amsterdam, NL

Managing an international communication department: moving ahead whilst dealing with dilemma
Alexander Fleischer, Head Marketing & Communication Europe, Africa, Middle East and India, PricewaterhouseCoopers, CH

Putting it into action: leadership in corporate communication
Professor Anne Gregory, Leeds Metropolitan University, UK

Surviving leadership: what managers can learn from orchestras
Michael Spencer, Managing Director, Sound Strategies, UK

 16:00  Coffee break
 16:20  Play for fun
SwarmWorks
 16:30  Keynote
The CEO's view: the role of corporate communication in adding value to the organization
Yves Daccord, Director General, ICRC International Committee of the Red Cross, CH
 17:15  Keynote
The leadership challenge for corporate communication
Anne Gregory, Professor, Leeds Metropolitan University, UK
 18:00  Apéro

 

Play for fun
SwarmWorks utilizes the concept of swarm intelligence. What initially may sound abstract is in fact rather elegantly easy and effective. Take mother nature as role model and imagine a swarm of birds or fi sh: Their forms of organisation don't need a central controlling body but can still outsmart more powerful opponents. The recipe for success is their adhering to few and simple rules. SwarmWorks transfers the functional principles of these successful behaviors to the human environment. With the help of revolutionary technologies, we trigger new forms of organization and ways of working with sustainable positive results. In SwarmWorks powered events, you can experience, explore and enjoy the "wisdom of crowds" and embark on an exciting journey full of pleasant surprises and leading to memorable events.http://www.swarmworks.com/

 

Directing and Leading
Orchestra workshop led by Professor Manfred Harnischfeger and Professor Gernot Schultz. The concept for "Conducting and Leading" is the brainchild of two of the most respected professionals in their respective fields: the eminent media and communications expert Professor Manfred Harnischfeger and the acclaimed conductor and educator professor Gernot Schultz. Their collaboration over many years combines entrepreneurial and musical perspectives on leadership into one intensive learning experience which participants can apply in their daily work to achieve sustained success. http://www.dirigierenundführen.de/

 

Lac Leman Communication Forum
The "Lac Leman Communication Forum" is organized by the .HarbourClub. and the Executive MScom Program (USI Università della Svizzera italiana). The forum, which takes place once a year, provides expert perspectives on the fast-changing field of communication. This event is designed for senior managers who want to benefit from thought-provoking academic research and best practices from business. The emphasis is on active participation and learning that can be applied to communication management in corporations, NGOs and international organizations. The forum also provides a platform for participants to interact and expand their network in Switzerland and beyond.

 

Registration
The number of participants is limited. Last year's Lac Leman Communication Forum sold out very quickly. Please note that space is limited. Registrations will be processed in order of receipt. For cancellations after August 24, 2011 the full amount remains due.

 

Conference fee
The conference fee covers all breaks, lunch, the closing apéro as well as a certificate of attendance from the Università della Svizzera italiana.
CHF 550 (EUR 450)

 

Inquiries
If you have any questions in the meantime, please contact Jennifer Hayes, USI Università della Svizzera italiana, jennifer.hayes@usi.ch, +41 (0)58 666 46 05,http://www.mscom.usi.ch/