IABC Corporate Communication and Social Media Summit
Whether you call it Web 2.0 or the social Web, the new social economy is changing corporate communication in every way. Social media is all about communities, collaboration, crowdsourcing, and user-generated content. It is a place where business reputations are defined by customer opinions, press is delivered by independent bloggers, and product development and insight are driven by customers. In this challenging context planning and developing highly effective internal and external social media strategies can play a key role and make a notable contribution to the success of your company.
Join the experts at the IABC Corporate Communication and Social Media Summit at BlueCross BlueShield of Florida. This summit will help you gain valuable insights, learning how to develop a clear social media strategy and integrate it with your overall communication strategy in order to create, among other positive results, consistent customer experiences and interactions.
Professionals who are responsible for corporate communication, public relations, human resources, social media, marketing or organizational effectiveness interested in discovering the latest Web 2.0 strategies, techniques and measurement tools, therefore, can join the IABC Corporate Communication and Social Media Summit on 20th April 2012 in Jacksonville, Florida.