PRIA Summer School 2014

Intensive training and career development program for PR professionals

What’s ahead for the PR industry in 2014? Do you want to improve your social media skills? Do you know the issues your clients will be facing next year and how to react to a media crisis?


The Public Relations Institute of Australia (PRIA) has the answers: we are proud to offer our Summer School, a three day intensive series to guide the leaders of the future with the latest skills in social media, crisis, writing, relationships and media skills.


Whether you are an experienced PR practitioner looking to refresh your skills, or someone who is looking for a career boost, this intensive course, which runs in Sydney only from January 21-23 2014, will provide you with up-to-date information and tools for improved communications. 


Professional trainers who are all established collaborators with the Public Relations Institute will present three sessions a day for three days.


The inaugural Summer School event in 2013 was well received with attendees describing the speakers as relevant, inspiring and informative.


Social media expert Laurel Papworth will present a session about using Facebook, twitter and social media optimisation for business and a further course about online brand management.


Amanda Little will outline where PR is headed and identify some key media and PR trends, while media and communications trainer Sonia Zavesky will provide insights into the working world of the media.


Former journalist Geoffrey Stackhouse will use case studies to illustrate how to manage social and traditional media in a crisis. Michael Ziviani presents a course on the latest in media measurement and evaluation while Derryn Heilbuth’s will show how infographics, brand journalism, behaviour economics and repackaging content can help you sell your, or your client’s, company story.

Check out the program for all sessions.


For further information or questions, contact Julian Kenny on 02 9331 3346 or