Latest News

Agreeing on common communication does not get harder than this: Breakthrough Message is a global competition to find the one message that...
Food holds an increasingly strategic role in countries and their economic development, and communication and public relations are a key...
The "UN Global Compact +15: Business as a Force for Good" was held on June 23-25 at the United Nations Headquarters in New...
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News

March 23, 2015
                             -- Overall, EMEA´s Retail Industry Maintains Strong Reputation --   NEW YORK & COPENHAGEN (March 19, 2015)...
March 23, 2015
New insights into the public relations profession in Finland and South Africa are now available following the release of two new studies by the Global Alliance for Public Relations and Communication Management.   The new reports have been developed as part of the popular “PR...
March 23, 2015
The rainbow nation’s vibrant public relations industry under scrutiny in this new PR country landscape   Lugano, Switzerland, March 23, 2015 – The Global Alliance for Public Relations and Communication Management published today a new study on the practice of public relations...
March 18, 2015
Lugano, Switzerland, March 18, 2015 – The Global Alliance for Public Relations and Communication Management, the confederation of the world's major public relations and communication management associations and institutions, awarded today scholarships to four participants to the 17th...
March 3, 2015
Lugano, Switzerland, March 3, 2015 - A fresh, unconventional approach to the Global Alliance COMM PRIX Awards that centres on the value of relationships has been announced by the Global Alliance for Public Relations and Communication Management.   The awards will move away from...
February 25, 2015
A food, communication and sustainability conference will signal the start of this year’s Global Alliance annual meeting when public relations and communication professionals will in Milan for a series of events culminating in a visit to EXPO2015.   The GA’s 13th Annual...
February 25, 2015
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Italian by Marilde Motta, Owner of Ad Personam in Milan, Italy. It covers an expanded...
February 25, 2015
Anne Gregory, Global Alliance Chair Just over a week ago I was at an event organised by Global Alliance member the UK Chartered Institute of Public Relations which celebrated the 10th anniversary of the award of a Royal Charter.   The Royal Charter is...
February 25, 2015
The Institute of Public Relations of Singapore is hosting the PRISM Awards 2015 Gala on Wednesday, February 25th. This year’s shortlisted nominations list is available here; among them are leading PR agencies, corporations, the public service and tertiary institutions in Singapore....
February 25, 2015
In April 2013, Atmosphere Communications launched Burger King (BK) into a competitive South African market. The brief was to create hype and drive demand for BK’s Whopper Burger. We faced a few challenges. Competitors were aware of the launch and planned to outspend us with advertising and...