2013 PRINZ Awards results announced. ANZ New Zealand Corporate rebranding project awarded ‘Supreme’
The PRINZ Supreme Award has been won by Peter Parussini and the ANZ Corporate Affairs Team for its ‘ANZ’s New Zealand Simplification Project’.
Winners from nine award categories were judged by a Supreme judging panel of Chief Judge Anna Radford, Life member and past PRINZ President, Cedric Allan and an international judge, chair of the Global Alliance for Public Relations and Communication Management, and CEO of Argyle Communications in Toronto, Daniel Tisch.
On awarding the Supreme winner, the judges commented, “This entry was extremely professional, and Peter and his team did a superb job in every respect. The team was faced with a difficult and complex project that had many potentially hostile stakeholders, but they held true to strong public relations principles at every stage of their planning and implementation. As a result, the project delivered excellent results against its clearly articulated objectives.”
The communications support for ANZ’s New Zealand Simplification Project involved successfully guiding 2 million customers and more than 8,000 staff, as well as government and regulatory officials, media, unions and influencers through a huge rebranding exercise when the ANZ and National Banks merged. In doing so, the team helped ANZ to avoid customer losses and negative impacts on staff morale. Deposits and lending market share increased in first quarter FY13, there have been no significant increase in staff turnover and staff engagement has lifted.
Awards chief judge Anna Radford commented on the quality and number of entries this year: “Awards judges assessed 58 entries, with 23 becoming finalists and 11 going on to win their categories, in addition to the Supreme Award. The overall standard of entries was impressive and it demonstrates the high quality and wide range of work being done by PRINZ members.”
Daniel Tisch, chair of the Global Alliance, commented on judging the Awards: “New Zealand professionals are known for setting high standards in public relations, and PRINZ is known as a leader in our global professional community. It’s an honour for me to contribute to an awards programme that raises standards, shares knowledge, strengthens our profession and helps demonstrate the critical role of public relations to organisations – and to society.”
Earlier in the evening, one Life membership was awarded, and four PRINZ Fellows were inducted, each receiving the title in recognition of their service to the profession and to PRINZ. They are:
Life membership awarded to:
New PRINZ Fellows:
- Aline Sandilands, AUT University
- Catherine Arrow, Unlocked PR and Global Alliance for Public Relations and Communication Management
- Daniel Paul, The PR Company
Kate Woodruffe, Gen-i at Telecom
To view the list of winners, download the press release.