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2014 PRIA Annual Conference – new destination, same successful setup, but even more fun and learning

May 27, 2014

 

Three day format full of professional development and latest trends

Master class hosted in iconic Brisbane location

Best ever Golden Target Awards Gala Dinner

 

The world’s top economic leaders (G20) meeting in Brisbane Convention Centre this November is to precede the Public Relations Institute of Australia (PRIA) national annual conference.

 

PRIA National President, Mike Watson, predicts this year’s conference will stay on the upward spiral that started in Adelaide last November.

 

“It was such a buzz being with 300 PR practitioners in Adders,” said Watson.

 

“The strength and depth of our industry was palpable to all there over and over. As a South Australian native, it was fantastic to see some 30 per cent of attendees were Adelaideans.

 

“The 54 speakers came from New Zealand, Scotland, Ireland, UK, USA and Australia. We had delegations from different corners of the globe including New Zealand, Malaysia and Indonesia. It was such a treat engaging with them and appreciating their cultures.

 

“PRIA’s Queensland practitioners are really getting behind this next conference, just as those in Adelaide did.”

 

Big hits from Adelaide were content experts – Steve and Cindy Crescenzo from the US, ringing out phrases such as “content is king”, and “do less, do it better”.

 

Citing feedback from post conference surveys, PRIA’s CEO Graham Le Roux, said “holding the Master Class up in the Barossa Valley was a huge hit. Respondents let us know that attending the Master Class was worth the conference registration in itself.”

 

“We’ve surveyed our membership again this year to ensure we deliver what practitioners want. So far they’re saying - how to deal with a media crisis, how to optimise your marketing campaigns with PR, staying relevant in a crowded media landscape, copyright, how to convince clients to use social media (and overcome their fears), global trends, creative case studies, benchmarking - national averages, brand publishing, digital and social are still volcanic topics,” said the CEO.