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All Africa PR Conference takes Shape

November 3, 2011


November sees the All-Africa Public Relations Associations Conference in Mombasa, hosted by the Public Relations Society of Kenya (PRSK) as part of its 40th anniversary celebrations.  Leading practitioners from across Africa will hear speakers from around the globe address various perspectives of the conference theme, PR and Communication Management in a Regulated Environment ‘The Opportunities’


Nigeria’s Minister for Information and Communication, Mr. Labaran Maku is one of the Special Guests expected at the conference.  He will be sharing the same platform with his Kenyan counterpart, Hon S. Poghisio to discuss the increasing regulated business environment in Africa and its implication for communication. 


Engaging plenary sessions, thematic case study workshops and specialized syndicate groups are part of the conference platforms to address issues such as APRA's continental accreditation for practitioners, the observer status with the African Union and the Consultancy Group. 


Additionally, one of the key outcomes the conference hopes to achieve is to develop a joint strategy between APRA and counterparts from Europe that will engage with European countries, major business and industry sectors to promote Africa and change perceptions about the continent.


The 2011 APRA Mombasa conference also present the first ever competitive award cutting across Africa countries.  The inaugural edition of aPRa awards will look at five strategic areas of PR development and impact.  The Awards are open to both public and private organisations, NGOs as well as PR Consultants.  


The culmination of the 2011 APRA Mombasa Conference is the PRSK 40th anniversary dinner and awards for excellence at the very extraordinary Fort Jesus Museum.


So far the event has attracted sizeable participation not only from Africa but as far wide as America and Europe.  For more details refer to


The Kenya Minister for Tourism Hon. Najib Balala is appointed to the newly United Nations World Tourism Organisation (UNWTO) as Executive Council Chairman.  Tourism industry analysts say Balala’s elevation to the chairmanship is as much recognition of Kenya as a force in world tourism as of his own personal work and achievements on the committee.   Balala’s Ministry is the lead sponsor to the 2011 APRA Mombasa conference and he is expected to participate in the event and offer conversations on the conference theme in relation to sustainable tourism development in Africa. Read more on this exciting milestone.


Cheryl Procter-Rogers, APR, Fellow PRSA and a speaker at the 2011 APRA Mombasa Conference is honoured by the Public Relations Society of America with the 2011 Gold Anvil Award.  The Award is PRSA’s highest individual award.   During the Mombasa meet, Cheryl will participate in a panel discourse and later offer her expert opinion and experiences in relation to the conference theme from an American perspective. Read more on Cheryl and the Anvil Award.