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Barcelona beckons after Euprera Congress Istanbul completes research presentations into the changing profession of public relations

October 25, 2012


Major insights into the changing profession of public relations were revealed during this year’s Euprera Congress in Istanbul, along with the introduction and presentation of Best Paper Awards.


More than 60 papers were presented on the theme of a changing profession and four were cited as best papers:


  • Coombs and Holladay: “Faith-holders as Crisis Managers: The Costa Concordia Crisis Rhetorical Arena on Facebook”
  • Bronn and Dahlen: “Communication Managers as Strategists: Are They Making the Grade Yet? A View of How Other Leaders View Communication Managers and Communication in Norwegian Private and Public Sector Organizations”
  • Swerling, Thorson, Zerfass: “Changing roles, changing status: comparing the role of PR across organizations in the United States and Europe”
  • Bucher, Fiesler and Meckel: “#all_are_not_equal Differences in Social Media Usage among PR Professionals in Europe”



The Euprera Best Paper Award has been introduced this year and will be proposed in next Euprera congresses as well. Euprera continues its traditional Euprera Jos Willems Award: the prize for best dissertations at bachelor and master levels. This year winners who have been awarded in Istanbul were:


  • Bachelor level: Tove Nordstrom, from the University of Greenwich (UK) with the dissertation “Two-way communication potential of social media in public relations: Application by environmental NGOs” (tutor: Nicky Garsten).
  • Master level: Martin Höfelmann, from the University of Applied Sciences and Arts, Hannover, (Germany) with the dissertation “Digital Public Affairs: A new way of strategic framing, dialogical communication and transparent lobbying?” (tutor: Wiebke Möhring).


Prof. Aydemir Okay and prof. Ayla Okay, from Istanbul University, welcomed Euprera members and participants and, as usual, the Congress has been the platform to promote not only valuable papers but also research and education projects run by Euprera members. Beside nine active projects and two completed works, members presented new project proposals: all details can be seen in the Euprera website. Moreover, youngsters had the opportunity to continue the experience through the PhD Seminar: the yearly meeting which follows the congress and which is devoted to PhD students.

Finally, the congress hosted the Euprera General Assembly, during which three Board members have been elected, starting their mandates in January 2013: Ansgar Zerfass as president elect and Øyvind Ihlen and Adela Rogojinaru as executive directors will join Valérie Carayol (president) and Virginia Villa (director of PR and administration).

The next Euprera annual congress will focus on the theme “Strategic PR, values and identity” and will take place in Barcelona, Spain, on September 26-28, 2013. For more information, contact (, and follow on Facebook.




The European Public Relations Education and Research Association (Euprera) is an autonomous organisation that aims at stimulating and promoting innovative knowledge and practices of public relations education and research in Europe. Euprera is a network where the members attract, convey, disseminate and create innovations in public relations and communication.