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Best practice in public relations and communication management reaps recognition at CIPR Excellence Awards in London

June 24, 2013

 

Early June saw the Chartered Institute of Public Relations (CIPR) hosting its most prestigious annual celebration to recognise and reward best practice in public relations. This year’s Excellence Awards were presented at a black tie dinner at the London Hilton on Park Lane, attended by over 800 guests from the public relations profession.

 

Winners on the night included Unity and Cancer Research UK, with multiple awards for their ‘R UV Ugly?’ campaign, promoting awareness of skin cancer to young people, and Pitch PR and Channel 4, for the station's Paralympic Games coverage.

 

Also noteworthy were awards for KPMG and The Living Wage Foundation’s campaign to highlight the ‘Living Wage’, persuading employers to provide a higher wage than the national minimum to their lowest paid staff; Golin Harris & St John Ambulance’s ‘Helpless’ campaign, highlighting the importance of first-aid skills and knowledge to the general public; and Guide Dogs UK’s successful lobbying campaign to the Department for Environment, Food and Rural Agriculture (DEFRA), to deliver the policy of compulsory micro chipping for all dogs in England.

 

Those collecting the night’s most prestigious awards were Blue Rubicon, winners of Outstanding Public Relations Consultancy; Transport for London, taking away the title of Outstanding In-House Public Relations Team; Oxford-based, Propel Technology, claiming the Outstanding Small Consultancy prize; and Gemma Griffiths MCIPR, taking the trophy for Outstanding Young Communicator.

 

With more than 700 entries across multiple categories, including a special grand prix award for the Best Use of Planning, Measurement & Evaluation, the shortlisted entrants were put through their paces with a series of rigorous face-to-face interviews by a team of over 80 expert judges including Lionel Zetter FCIPR and Helen Dickinson MCIPR chairing the interview panel.

 

Speaking at the event, current CIPR President Sue Wolstenholme FCIPR said:

“This Institute has done more than any other organisation to promote and develop professional standards in public relations.

Our reputation as a profession is built by the kind of achievements we are recognising tonight. When public relations truly makes a difference, not just to the client or organisation, but to the people served by those organisations, then its value shines through.”

 

A full list of winners and in-depth case studies can be accessed via the CIPR website.

 

Next year will be the 30th CIPR Excellence Awards and a celebration of the history of the longest running UK PR Awards scheme. Interested parties can register their interest via the CIPR website.