Latest News

At the Global Alliance’s Eighth World Public Relations Forum (WPRF) in Madrid, Spain, more than 800 public relations and communication...
MADRID, SPAIN, September 23, 2014  - A special world conference examining public relations and communication management in emerging economies...
MADRID, SPAIN, September 23, 2014 - The Global Alliance for Public Relations and Communication Management today announced that the Ninth World...
M T W T F S S
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 
 
 
Add to calendar

Broad platform for PR Measurement Standards now available online

January 21, 2013

 

Last year the Global Alliance joined a coalition of industry leaders to create a broad platform of standards and best practices for public relations research, measurement and evaluation. The coalition, which includes the Public Relations Society of America (PRSA), the Institute for Public Relations (IPR), the Council of Public relations Firms and the International Association for Measurement and Evaluation of Communication (Amec), brings together a great variety of opinions, taking into consideration the points of view of agencies, research providers, thought leaders and clients.

 

The platform provides a framework which can be applied across different public relations activities, such as traditional media relations, corporate communications and social media. This valuable resource is online and available at www.instituteforpr.org/researchstandards . 

 

For more information, visit the IPR website