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Buenos Aires brings together leading PR and communication professionals to address global advances in the field of communication

June 30, 2014

 

This will take place in the context of the 4th International Conference on Public Relations to be held on 25 and 26 August 2014 in UADE (Argentinean Business University).

 

Generally, strategic communication, constantly seeks synergy to achieve objectives, requires planning, analysis and a successful plan of action to be truly functional, as an element of social transformation. However, are we ready to detect the changes of paradigms and adapt to the new visions of communication? How will we tend the bridge of understanding between the current generation and the future communications if we are unaware of the weaknesses we face?

 

If the global scenario is having a constant ebullition of ideas and society clashes, as experts in communication, how do we detect new scenarios for institutional dialogue?

 

The Professional Council of Public Relations of Argentina is holding the fourth edition of its traditional International Conference on Public Relations to deal with topics and problems relevant to communication professionals from national and international organizations as well as consulting agencies and media.

 

“The International Conference is the highest quality event for our profession and we are greatly honored to count with the attendance of professionals throughout the Region, who understand this opportunity for the improvement of our discipline”, states Hernán Maurette, President of the Professional Council of Public Relations of Argentina.

 

In its fourth edition, the International Conference brings together international experts from countries such as Ecuador, Spain, the United States, the Netherlands, United Kingdom; and qualified exponents from Argentina who will address thematics related to: Big data; Transmedia Narrative; Sustainability as an attribute of reputation; Public-Private articulation; Institutionalized social dialogue; Communication in organizations with international expansion, among others. 

 

It is expected the attendance of more than 300 experts in communication and public relations from countries of the region and the event will be a space conducive to the exchange of experiences, new learning, research and good practices around these topics.

 

For more information, visit: www.cirpargentina.com.ar (in Spanish).