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From the Chair: Communication in a borderless world

December 15, 2011


I write to you fresh from an important event in international public relations: the First Global Congress for Muslim Public Relations Practitioners, held from December 5-7 in Kuala Lumpur, Malaysia. I was honoured to be one of the few non-Muslims on the speakers’ list, along with former GA chairs Jean Valin and Toni Muzi Falconi.


The inclusion of perspectives from both inside and outside Islam underlined one of the key messages of the conference: the need for humanity to bridge a cultural gap that has grown all too large in the last ten years, and the opportunity for communicators to be in the vanguard of that critical cause. Congratulations to Shameem Abdul Jalil, a former GA board member, for co-chairing the conference and earning election as the founding president of the International Association of Muslim Public Relations Practitioners. My full report on the conference appears later in this newsletter.


The last month has been busy. To pursue the GA’s strategic goals of sharing knowledge and strengthening the global professional community, we unveiled a partnership with PR Week, one of the world’s top public relations magazines, to launch the PR Week Global Thinktank. The Global Thinktank features news, views and opinion from PR professionals in different countries and regions. It will also highlight local trends in communications and media as well as highlighting some of the new work and PR campaigns that are breaking locally.


We also announced that Communication without borders will be the theme of the Seventh World Public Relations Forum, which will take place in Melbourne, Australia from November 17-20, 2012. Our theme reflects the global nature of the conference, and of communication today.


In the run-up to Melbourne, the Global Alliance will examine the major trends that are shaping and changing the world, consider the impact of these issues on organizations, and identify how communication and communicators can serve both our organizations and our society. It’s an exciting perspective: rather than thinking about our profession and then looking out at our world, we’ll think about the world and then look at our profession.


The GA started this process last month with an online consultation of the international public relations community. We are still accepting responses to our global advocacy survey that will identify the key trends and advocacy priorities of public relations professionals around the world. The results of this survey will both shape our agenda for Melbourne, and also the way we promote our global profession in the years to come.


Please enjoy our website, and let us know what you think of it. And if you know other professionals who might like to follow trends in global communication, please forward our newsletter link to them – or just invite to subscribe here.


With best wishes,


Daniel Tisch APR, Fellow CPRS
Global Alliance Chair