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From the Chair - PR for PR: Can communication heal a troubled world?

November 3, 2011


As both mainstream and social media transmit round-the-clock images of protest from around the planet, our world feels a little more broken, gripped by the connected forces of economic turmoil and social unrest. At the same time, though, there is hope: more people living in freedom; nations working together – sometimes successfully, sometimes not – to avert crises or defend threatened peoples; the extraordinarily high availability of timely information at extraordinarily low cost; and the emergence of innovative partnerships and networks of public, private and non-profit sector leaders to solve social, economic and environmental problems.


A common thread in all these advances is communication. Even in an age of fragmentation, we are more connected than ever before. But communication has risks; to paraphrase a line often attributed to Mark Twain, misinformation and misunderstanding often travel faster than truth.


The need to minimize the risks and maximize the benefits of communication underlines the critical value of professional public relations to organizations – and to society.


That’s why part of the Global Alliance’s mission is advocacy for our profession – and why two of our current initiatives are so important.


First, we are conducting a global survey to identify the key trends and advocacy priorities of leading communicators around the world. We have already heard from professionals in 29 countries; please add your voice to theirs. The results of this survey will help shape the way we promote our global profession in the years to come.


Second, we are now just over a year away from the Seventh World Public Relations Forum, which will take place in Melbourne, Australia from November 17-20, 2012. The GA and its local partners, the Public Relations Institute of Australia, are preparing an event that promises both an exceptional experience for practitioners and academics and a lasting legacy for our profession. In the months ahead, we will have more news about the Forum, and about how you can participate in our debates and deliberations – even if you can’t join us in Melbourne.


As always, this website will tell you more about the exciting research, knowledge-sharing and development work happening in the Global Alliance. We welcome your feedback and thank you for your commitment to the advancement of a profession that can play a part in healing a troubled world.


Daniel Tisch APR, Fellow CPRS
Global Alliance Chair
+01.416.968.7311, extension 223



The Global Alliance for PR and Communication Management (, is the confederation of the world's major public relations and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance’s Seventh World Public Relations Forum will be held in Melbourne, Australia, on November 18-20, 2012.


Global Alliance Partners