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CIPRA
July 19, 2011
An overriding theme of the CIPRA conference: The need for more "public diplomacy" to build greater international cooperation.
The Global Alliance was represented by immediate past-chair John Paluszek who, in his keynote remarks, stressed the opportunity for public relations in current international relations:
"I believe that there are now many promising, but long, paths between a "harmonious society" [China] and a "harmonious global society"; and that public relations principles - especially dialogue to develop reciprocal relationships - can help guide us along those paths."