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Core Competencies in PR and Communications

March 5, 2008

 

Since announcing this initiative in the last newsletter, the working group has completed its consultation on the proposed core competencies in public relations and communications. The following organizations (included in the 2001, 2005 Moscardi Report) have responded with helpful comments, and, more importantly, agreed in principle on the draft competencies:

  • Association of Public Relations of Puerto Rico
  • Canadian Public Relations Society (working group member)
  • Chartered Institute of Public Relations, UK
  • Institute of Public Relations Malaysia
  • Public Relations Institute of Australia
  • Institute of Public Relations of Singapore
  • International Association of Business Communicators (working group member)
  • Public Relations Institute of New Zealand
  • Universal Accreditation Board (working group member)
  • Spanish Association of Communicators
  • The Institute of Public Relations and Communication Management (PRISA), South Africa

The purpose of this work is:

  • To establish a common set of competencies that are being assessed in awarding professional/membership designations in public relations and communications among relevant GA members;
  • To support members/associate members of the Global Alliance in developing/or refining their respective accreditation or membership programs.

Working group members are now reviewing the results of the consultation and making adjustments to the draft competencies and preparing recommendations for an October GA Board meeting. The final report from the working group will also include knowledge transfer strategies, which could involve continuing international collaboration on this matter.

By Pierrette Leonard, project Leader