Corporate Reputation, Brand Identity and Competitiveness to be hot topics at Reputation Institute Conference in Barcelona
Thought leaders and senior executives will examine the hot topics of corporate reputation, brand identity and competitiveness in early June and discuss how companies can better navigate multi-stakeholder relationships and perceptions – as well as keeping an eye on reputation capital, resiliency and the organisation’s ‘bottom line’.
Delegates will learn how to measure reputational progress and how to move forward faster by joining senior executives from companies such as Allianz, Allstate, Diageo, Huawei, ING, Interbrand, Petrobras, Telefonica, and Vestas Wind Systems who will be speaking at Reputation Institute’s 17th International Conference on Corporate Reputation, Brand Identity and Competitiveness in Barcelona, Spain from June 5-7, 2013.
These CEOs, chief marketing officers and chief communication officers will highlight topics including:
Making reputation a company-wide preoccupation
Building and protecting corporate reputation by aligning more with the Increasing expectations of consumers
The future of brands in today's competitive landscape
Reputation crisis management
- How a strong reputation positively delivers on the financial performance of the business
For more information please visit our website at: http://www.reputationinstitute.com/conferences-events/annual-global-conference