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Curtain set and ready to rise on World Public Relations Forum 2012 as hundreds of delegates head to Melbourne

October 25, 2012


There’s less than a month to go to the World Public Relations Forum and, with final preparations underway, organisers confirm that more than 700 delegates from 24 nations will meet together in Melbourne from 18 – 20 November.


The Forum will open with a keynote address from former Al-Jazeera Director General, Wadah Kanfar, who will then join a panel remarkable panel of communicators including ActionAid Australia’s Archie Law, Médecins Sans Frontières‘s Afghanistan Communication Officer, Jehan Bseiso, and Amnesty International’s Andrew Beswick. The panel will explore the forum’s theme, ‘Communication without Borders’ and the realities of communicating the complexities of Afghanistan. 


Other day one sessions include an exploration of stakeholder-centred communication in global organisations, facilitated by Jean Valin, which will include Allianz’s Director of Group Communications, Emilo Galli Zugaro, Phillips’ Andre Manning, Ketchum’s John Paluszek and Maria Cristina Milano from Enel Group.


The panel will explore the characteristics of nine companies and how the modern communicative organisation places stakeholders at the centre of their communication efforts examining how this involves more listening than talking. The Global Alliance report on excellence in corporate public relations entitled ‘Who has seen the future?’, which forms the framework for the session, will be released after the panel discussion.


In the final weeks before WPRF 2012, Global Alliance invites you to submit comments on the opportunity, role and value of public relations and communication management through the Melbourne Mandate. The draft papers for each working group are now available via the Melbourne Mandate blog.


Discounted registration is still available for Global Alliance members. Join the industy’s world leaders in Melbourne next month and register today!



For more information on the World Public Relations Forum, visit