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Dramatic growth, increased complexity: Dircom’s 2014 Communication Yearbook launch – corporate communication trends under scrutiny

June 30, 2014

 

Dircom, the Spanish Association of Communication Directors, presented  the 23rd edition of its Communication Yearbook on June 17. The event was led by José Manuel Velasco, President of Dircom, Anne Gregory, Global Alliance Chair, Adolfo Corujo, Partner at Llorente & Cuenca Iberia and Sebastián Cebrián, Managing Director of Dircom.

 

The Communication Yearbook provides detailed insights of the current corporate communication trends worldwide and this year, for the first time, it will be distributed internationally to every communication association and to the hundreds of communication leaders who will come to Spain to attend the 2014 World Public Relations Forum in September.

 

During the presentation Anne Gregory, Global Alliance Chair, illustrated the main trends and challenges for the public relations and communication profession. According to Gregory, the profession is experiencing a dramatic growth, especially in emerging countries, as well as a significant increase in the level of complexity. “Organizations are defined and constituted by communication, not just enabled by it, and they can no longer live without communication”, she added.