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Estonia: Inspiring development and acquiring knowledge drives launch of new magazine for PR and communication management

September 19, 2012


A new magazine designed to develop skills and provide resources for Estonian communication professionals has been launched.


In September, Kaja arrived on the newstands. The magazine provides self-teaching material for managers, communications managers, HR managers, marketing managers and others involved or interested in the field of communications. Published by Estonia’s leading business paper, Äripäev, in co-operation with the Institute of Communication at Tallinn University, the magazine has a council, which includes a representative of the Estonian Public Relations Association.


"Managers and specialists can no longer cope without current knowledge in the field of communication. Communication is an industry characterised by rapid development and, apart from knowledge acquired through formal education, one has to remain aware of developments and trends in the field of communications to remain successful,” states the Editor-in-Chief of the magazine, Annela Laaneots, who has ten years' experience as a PR manager. “Experts from both Estonia and abroad will share their knowledge and experiences.”


Every new issue of the magazine will contain a theme that will focus on a particular area in the field of communications. The first issue deals with innovation communication. The cover photo for the first issue is of Piret Mürk-Dubout, Vice President of TeliaSonera, who works in Stockholm and is one of the most successful Estonians in communications. Various experts will share their knowledge on how to communicate with the media and how to inform the public in situations where traditional notification channels and marketing efforts fail to work.


The magazine will also include information about the current situation in the field of communications: news, study results, trends, changes and developments that take place both in Estonia and all over the world.



A link to the subscription site is available here: