How to research the future of public relations will be at the centre of this year’s EUPRERA Congress in Istanbul in September. Panel discussions at the event will include a look at future skills for European practitioners, examine the outcomes of the ProfCom project, a cross cultural comparative study on self-concepts of public relations professionals and journalists, led by the University of Vienna, Austria.

The third panel will be a debate surround the change in the PR profession in Turkey, during which the CEOs of the Communications Consultancy Corporations’ Association and the Association of Corporate Communicators, their board members and also the Faculty of Communications Dean, Istanbul University; Prof. Aydemir Okay will discuss the change of the profession and the needs in this process.

Keynote speakers at the congress are Prof. Joachim Klewes and Prof. Philip Kitchen.

More details about programme and registration can be found at the congress website www.euprera.org/congress2012