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At the Global Alliance’s Eighth World Public Relations Forum (WPRF) in Madrid, Spain, more than 800 public relations and communication...
MADRID, SPAIN, September 23, 2014  - A special world conference examining public relations and communication management in emerging economies...
MADRID, SPAIN, September 23, 2014 - The Global Alliance for Public Relations and Communication Management today announced that the Ninth World...
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GA News

April 28, 2011
In a new outreach to the global public relations and communication management community, the Global Alliance is launching a Partnership opportunity and invitation to join a new Advisory Council that will help form its agenda and priorities.     In introducing the new initiatives,...
April 18, 2011
Placing measurement at the forefront of PR practice is an evergreen topic. Every year, a trade magazine proclaims that this is the year of measurement. And every year there are conferences and summits that lay out a great agenda for measurement going forward. Yet, as professionals, we still find...
April 18, 2011
In fact, if you look at how many agencies pitch new business to prospective clients, the priorities are usually in this order: credentials, strategy, tactics, budget and then maybe measurement of results. Usually, as time is running out, someone tells the measurement person that he or she will...
April 13, 2011
  Read more >>   About the IPR The Institute for Public Relations (IPR) is the premier professional organization that answers this need by bringing the power of research-based intelligence to public relations. As both a sponsor and catalyst, IPR delivers the evidence...
April 13, 2011
  The article is available in german at the following link >>
April 11, 2011
  The 42 governments adhering to the Guidelines for Multinational Enterprises are working on an update of the Guidelines which aims to ensure their continued role as a leading international instrument for the promotion of responsible business conduct. Read more >>    
April 11, 2011
  At a March 28th planning meeting in London -- with Global Alliance participation -- the IIRC Engagement and Content task force addressed key messages, expanded its international plan for engagement with leaders and reviewed the organization's new website www.theirrc.org The new website...
April 6, 2011
The Summit is aimed at corporate communications and public relations professionals as well as market research and evaluation agencies. Best practices from business and insights from research on an international level will be presented at the event.[Read more]
April 6, 2011
In every business case - whether the organization is large or small; for-profit or nonprofit; local or global - there is an objective. Objectives may include generating a profit, approving legislation or giving back to the community. To advance the organization, those doing so need a clear...
April 6, 2011
There's a story about a public relations practitioner who is asked to write a biographical sketch of a controversial ancestor. After committing a heinous crime, his great uncle had been put to death in the electric chair. After some thought, the PR professional writes: "Great Uncle Harold...