Global Alliance and Reputation Institute announce new partnership. GA members gain opportunity to share in global reputational research
Lugano, Switzerland, May 30, 2013 – The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR professional associations and institutions, today announced a partnership with the Reputation Institute that will benefit public relations and communication professionals around the world.
Under the partnership, GA member associations in good standing will have an opportunity to share in the results of the Reputation Institute’s acclaimed annual Reputation Pulse, CSR RepTrak™ and Reptrak 100™ surveys, participate in the Annual Reputation Leaders’ Survey, and have the opportunity to share individual city and country results with their members.
Reputation Institute training programs will also be open to GA members, along with shared contributions to conferences, publications and social media channels.
“It’s part of the Global Alliance’s mission to share knowledge and strengthen the global professional community, and the GA’s new partnership with the Reputation Institute will help achieve both aims,” said Global Alliance Chair Daniel Tisch. “Not only will members of Global Alliance associations gain new resources, research and insights, but they will also have an opportunity to contribute to them – building our profession’s global body of knowledge in reputation management.”
Nicolas Georges Trad, Executive Partner of the Reputation Institute commented: “The Reputation Institute looks forward to sharing global reputational insights with Global Alliance members, and to involving them in our research. The partnership will help to further develop our understanding of the global reputational landscape and the ways in which it can be measured, validated and managed.”
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