Global Alliance Association Management Seminar Announced

(London, Frankfurt June 18, 2013) - Business transparency is one of the main focus points at the G8 summit this week. The British Government, the...

The Public Relations Institute of Australia (PRIA), the national industry body for public relations and communication professionals in Australia,...

(Italy, London, Tokyo June 12, 2013) - The International Integrated Reporting Council (IIRC) and the World Intellectual Capital Initiative (WICI)...

March 31, 2010

Seminar deliverables - understand the relevance of what marketing partnerships and sponsoring means to your association

have an overview of the sponsorship market including its actors and driving forces
be aware of the limits and potential risks of marketing partnerships & sponsoring strategies
have understood to what extent these strategies are linked to the vision and the strategy of an association
know how to leverage and activate partnership and sponsoring strategies with communication
understand how marketing partnerships and sponsoring strategies can increase membership engagement through events

Global Alliance for Public Relations and Communication Management