Global Alliance Association Management Seminar Announced

When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “...

The Global Alliance offers one-year full time internship opportunity in the field of PR and global communication, working under the direction...

Monday 21 November 2011 – In exactly one year, public relations and corporate communications professionals from around the world will be in...

March 31, 2010

Seminar deliverables - understand the relevance of what marketing partnerships and sponsoring means to your association

have an overview of the sponsorship market including its actors and driving forces
be aware of the limits and potential risks of marketing partnerships & sponsoring strategies
have understood to what extent these strategies are linked to the vision and the strategy of an association
know how to leverage and activate partnership and sponsoring strategies with communication
understand how marketing partnerships and sponsoring strategies can increase membership engagement through events

Global Alliance for Public Relations and Communication Management